Essays about: "consumer choice behavior"
Showing result 1 - 5 of 65 essays containing the words consumer choice behavior.
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1. Genetic Data Privacy and Consumer Choice Behavior: An Exploratory Study on Direct-To-Consumer Genetic Testing
University essay from Göteborgs universitet/Graduate SchoolAbstract : The rapid growth of the Direct-to-Consumer Genetic Testing (DTC-GT) industry has raised significant concerns regarding the collection, storage, and use of highly sensitive genetic information. This study aims to address the existing research gaps by examining consumer privacy and choice behavior in the context of DTC-GT. READ MORE
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2. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE
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3. How do the Female Attitudes Towards Sustainable Branding Influence Purchase Intention in the Sportswear Industry : A qualitative study of women aged 20-50.
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: The sportswear industry has grown rapidly in the past years, with sportswear becoming a popular choice for everyday wear and sports activities. However, concerns about sustainability have emerged, prompting consumers to think about their purchasing habits. READ MORE
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4. Are expert judgments a reliable tool for predicting farmer and food consumer decisions? : experimental evidence from a forecasting survey
University essay from SLU/Dept. of EconomicsAbstract : Often trusted to provide sound recommendations and advice, experts from academia and industry are often relied upon throughout industries around the globe, and the food and agriculture industry is no different. We therefore ask, how accurate are these experts, and are they able to accurately forecast behavior from varying food chain actors such as farmers and consumers? Do these experts have a preconceived bias to one side or the other? These questions become increasingly important when considering policy developments such as the EU Farm to Fork strategy, which seek to integrate the consumer-facing food industry and the producer-forward agriculture industry, two policy realms that have historically remained relatively independent of one another. READ MORE
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5. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. READ MORE
