Essays about: "small companies business strategy"

Showing result 21 - 25 of 149 essays containing the words small companies business strategy.

1. 21. The Acceleration of Digitalization and its Influence on Business Model Innovation : A qualitative study of Swedish SMEs from the perspective of a business developer

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Pim de Flon; Lovisa Lindgren; [2021]
   Keywords : Business Model Innovation; Acceleration of Digitalization; Small- and Medium-sized Enterprises; Covid-19; Theory of Organizational Change;

   Abstract : Background: Covid-19 has accelerated digitalization and pressured companies across multiple sectors to digitally transform their operations. Such adaptation requires businesses to rethink and change their existing business models, thus, business model innovation (BMI). READ MORE

3. 22. Event Industry during COVID-19 Pandemic in Sweden; Impact, Recovery and Future Trends

   University essay from Södertörns högskola/Turismvetenskap

   Author : Parisa Rouhi Khorasani; [2021]
   Keywords : Event industry; COVID-19 pandemic; Sweden; impact; virtual events; hybrid events; coping strategy; recovery.;

   Abstract : Tourism industry is one of the hardest hits by the COVID-19 pandemic outbreak, Event industry as an important stakeholder of tourism has been fiercely damaged globally. In this study the impact of COVID-19 pandemic on the event industry businesses in Sweden, their methods of coping with this situation and the recovery plans will be evaluated. READ MORE

4. 23. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies

   University essay from Umeå universitet/Företagsekonomi

   Author : Sejin Hahn; Sarafat Hossain; [2021]
   Keywords : Adaptation; Crisis Management; Financial Liquidity; Access to Capital; Government Aid; Alternative Finance; Marketing Strategy; Resource-based View RBV ; Customer-Centric; Stakeholder View; Brand; Authenticity; Knowledge; Capabilities; Marketing Management; Marketing-Finance Interface; Paid Marketing; Organic Marketing; Customer Loyalty; Community; Decision-Making;

   Abstract : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. READ MORE

5. 24. Examination of Strategic Management Accounting Techniques among SMEs (Perception of the Usefulness, Adoption, and Outcomes) : A multiple Case Study of SMEs in the Food Processing Industry in Nigeria

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Muhammad Naveed Akhtar; Kayode Olumide Eniodunmo; [2021]
   Keywords : Strategic Management Accounting Techniques; Small and Medium Scale Enterprises; Food Processing Industry of Nigeria;

   Abstract : Purpose: This thesis examines the perception of the usefulness of SMAT, its adoption, and expected outcomes among SMEs in the food processing industry of Nigeria. Research Questions: Three research questions have been addressed in this thesis; (1)What is the perception of the usefulness of SMAT among SMEs in the food processing industry in Nigeria? (2) What leads to SMEs adoption of SMAT (antecedents) among SMEs in the food processing industry in Nigeria? and (3) What outcomes (consequences) are believed to result from using SMAT among SMEs in the food processing industry in Nigeria?  Methodology: Qualitative studies are employed to handle empirical data gathering by semi structural interviews from four SMEs in the food processing industry in Nigeria. READ MORE

6. 25. How companies use social media marketing to acquire new customers in times of crisis

   University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Author : Henry Nielsen; Katja Schildknecht; [2021]
   Keywords : Social media marketing; word-of-mouth; SME; customer acquisition; marketing in crisis; relationship marketing and customer engagement.;

   Abstract : There is little doubt that crises have a major impact on both companies and humanity. However, the picture is less clear when it comes to what challenges small- and medium-sized enterprises (SMEs) have to overcome when facing the crisis. Regulations and recommendations of the government are influencing the challenges to conduct business for SMEs. READ MORE