Essays about: "social impact of communication Technology"

Showing result 11 - 15 of 103 essays containing the words social impact of communication Technology.

  1. 11. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Sebastian Davidsson; [2023]
    Keywords : Hotel booking; Online reviews; Consumer decision making process; E-Word-of-mouth;

    Abstract : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. READ MORE

  3. 12. A Peer-fect Website Marketing Strategy

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ellen Klofsten; Märtha Sandin Värn; [2023]
    Keywords : P2P rental platform; service marketing; sharing economy; sensemaking; Technology Acceptance Model; Social Sciences;

    Abstract : This thesis explores factors that influence consumers' willingness to use P2P rental platforms, and how these affect consumers’ service and brand impression. This was achieved by conducting a qualitative study through interviews and observations with participants exploring the P2P rental platform Hygglo. READ MORE

  4. 13. The Digitalisation of Peacebuilding and its Impact on Conflict-Sensitive Communication for Development

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Daniel Seemann; [2023]
    Keywords : Digitalisation; Peacebuilding; Conflict; Communication; Development;

    Abstract : For more or less two decades, the application of information and communication technology (ICT) in the realm of peacebuilding has successfully contributed to the transformation of armed conflicts and, thus, made social change and development in conflictive environments possible where traditional mechanisms reached their limits. However, they can also have the opposite effect as they simultaneously bear the potential to undermine participatory processes, re-enforce exclusion, and disempower those affected by conflict. READ MORE

  5. 14. Exploring AI Adoption in Entrepreneurial Content Marketing Strategies of European Companies

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johan Valeur; Mantas Liekis; [2023]
    Keywords : Entrepreneurial marketing; Artificial intelligence; Marketing; Technology adoption; Machine learning; Customer journey; AI tools.; Business and Economics;

    Abstract : Artificial intelligence has recently gained enormous attention due to its potential to revolutionize many industries. One of these areas of interest where AI may have the potential to have a significant impact is content marketing. READ MORE

  6. 15. A Project Based Study on the Impact eTwinning has on Students’ Reading and Listening Abilities

    University essay from Högskolan Dalarna/Pedagogiskt arbete

    Author : Carola Nordquist; [2023]
    Keywords : eTwinning; second language learning; information- and communication technology; international collaboration; cross-cultural study; PBL Project-Based Learning ;

    Abstract : The main purpose of this study has been to see how students' motivation to learn a language, by working on an eTwinning project, can increase. The mixed-method study has been twofold and contains both qualitative and quantitative data. READ MORE