Essays about: "software tactics"

Showing result 1 - 5 of 7 essays containing the words software tactics.

  1. 1. Digital inbound marketing as an approach to scale up B2B sales

    University essay from Lunds universitet/Produktionsekonomi

    Author : Maja Sölve; Johanna Öjeling; [2017]
    Keywords : B2B branding; B2B buying process; B2B selling process; Content marketing; Digital marketing; Email marketing; Inbound marketing; Marketing automation; Mobile marketing; Search engine optimization; Social media marketing; Technology and Engineering;

    Abstract : Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. READ MORE

  2. 2. Applying Hierarchical Feature Modeling in Automotive Industry

    University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

    Author : Olesia Oliinyk; [2013]
    Keywords : feature modeling; automotive; variability management; guidelines;

    Abstract : Context. Variability management (VM) in automotive domain is a promising solution to reduction of complexity. Feature modeling, as starting point of VM, deals with analysis and representation of available features in terms of commonalities and variabilities. The work is done in the context of an automotive industry – Adam Opel AG. READ MORE

  3. 3. E-Marketing of Virtual Products Based onE-Commerce : A Case Study in Net Game Company

    University essay from Karlstads universitet/Karlstads universitet/Fakulteten för ekonomi, kommunikation och ITCentrum för tjänsteforskning

    Author : Yan Li; [2009]
    Keywords : Electronic Commerce Virtual Products E-marketing Internet;

    Abstract : This essay is about the E-marketing of virtual products based on ElectronicCommerce. With the development of the network technology, the improvement ofElectronic Commerce is necessary. The E-Commerce is become more and morepopular with the wide usage of Internet in our daily life. The traditional marketingstrategy is not enough. READ MORE

  4. 4. From University to Industry Standards

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Selmanovic Sanin; Stanicic Roko; Zekic Sanjin; [2008-07-03]
    Keywords : University-industry cooperation; technology competition; competence building;

    Abstract : With a dramatically increased demand fromtechnology and software industries for highercompetence, university-industry cooperationis becoming an increasingly important subject.This cooperation has previously been shownto be for advantage of the industries as well asa suitable tactics to in early stage recruitstudents. READ MORE

  5. 5. SOA and Quality

    University essay from Växjö universitetVäxjö universitet/Matematiska och systemtekniska institutionen; Växjö universitetVäxjö universitet/Matematiska och systemtekniska institutionen

    Author : Qian Peng; YangQing Fan; [2008]
    Keywords : Service Oriented Architecture SOA ; quality attributes; Enterprise Service Bus ESB ; MULE;

    Abstract : This thesis emphasizes on investigating the relationship between the quality attributes and service oriented architecture (SOA). Due to quality attributes requirements drive the design of software architecture, it is necessary to maintain the positive quality of SOA and improve the negative quality of SOA. READ MORE