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Showing result 6 - 10 of 79 essays matching the above criteria.

  1. 6. Exploring sponsorship perception in E-Sports tournaments : How do consumers perceive sponsorship, and what factors influence their perception?

    University essay from Umeå universitet/Företagsekonomi

    Author : Lelia Yamina Belouadi; Güney Han; [2023]
    Keywords : E-Sports; sponsorship; E-Sports sponsorship; perception of sponsorship;

    Abstract : Problem: This thesis addresses the rapid growth and increasing influence of E-Sports asa popular and competitive sport, along with the opportunities it offers for marketing andbrand promotion. Despite its popularity, there needs to be more knowledge andinformation about sponsorship in E-Sports and the dynamics of sponsor relationships withE-Sports consumers. READ MORE

  3. 7. Brand value co-creation within e-sport industry : A study on Generation Z’s brand relationship quality in brand value co-creation in the Vietnamese e-sport industry

    University essay from

    Author : Chau Le; Nhan Chau; [2023]
    Keywords : Brand value co-creation; brand relationship quality; e-sport industry; Stimuli-Organism-Response framework;

    Abstract : Brand value co-creation is an essential theme in Marketing research. The research aims to investigate the degree to which brand relationship quality on social media influences Generation Z’s motivation to co-create by applying the Stimulus-Organism-Response framework. READ MORE

  4. 8. Sport, pregnancy, and fixed-term contracts: Is sports a blanket exception in labour law?

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Beatrice Anna Klingener; [2022]
    Keywords : Sport; pregnancy; fixed-term contracts; EU law; Law and Political Science;

    Abstract : This thesis concerns the successive use of fixed-term contracts under Clause 5 of the Framework Agreement in the sector of sports and whether such usage provides protection from dismissal for pregnant workers. This was done by using a legal dogmatic method in the field of EU law. READ MORE

  5. 9. Conceptualizing A Digital Bridge in Sports Entertainment

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Alexander Liderås; [2022]
    Keywords : Digital transformation; digital innovation; digital bridge; digital experiences;

    Abstract : The Covid-19 pandemic was detrimental to many industries and the sports industry was no exception. Due to ceased activity and financial deficit, sports organizations now look towards directing resources to developing digital technologies to enhance the customer experience. READ MORE

  6. 10. Modeling Patterns of Transactions after Companies Implementation of Getswish AB’s Payment Service

    University essay from KTH/Matematisk statistik

    Author : Jakob Amaya Scott; Amanda Skålberg; [2022]
    Keywords : Multiple linear regression; Confidence interval; Residual analysis; Multicollinearity; Box-Cox; Non-Parametric bootstrap; Seasonality analysis; and Validation; Konfidensintervall; Residualanalys; Box-Cox; Icke-parametrisk bootstrap; Valdering; Säsongsanalys och Multipel linjär regression. iii;

    Abstract : This thesis is a case study in collaboration with the company Getswish AB. GetswishAB provides the mobile application and payment service Swish with the purpose ofdelivering smooth money transfers for individuals and companies in Sweden. READ MORE