Essays about: "digital experiences"
Showing result 1 - 5 of 437 essays containing the words digital experiences.
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1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE
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2. Discrepancy in Self and Perceived Discrepancy in Others on Tinder : Emotional and Cognitive Experiences of Digital and Real-Life Presentations
University essay from Mittuniversitetet/Institutionen för hälsovetenskaper (HOV)Abstract : .... READ MORE
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3. Instantly scent the moment - encourage activity
University essay from Lunds universitet/IndustridesignAbstract : This project looks at the potential of integrating the human perception and specifically our own perception of scent into the design process. To create something unique, valuable and potentially tangible with a powerful perception that is the exact opposite, intangible. READ MORE
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4. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases
University essay from Stockholms universitet/Företagsekonomiska institutionenAbstract : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. READ MORE
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5. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE