Essays about: "strategic group analysis"

Showing result 11 - 15 of 101 essays containing the words strategic group analysis.

  1. 11. Culture indside the walls, without walls

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Gabriella Ekman; Isabelle Englesson; [2023]
    Keywords : Communication strategies; organizational culture; digital organizations; digital healthcare; Schein’s three levels of culture; Social identity theory; Hofstede’s onion diagram; Social Sciences;

    Abstract : Under de senaste årtiondet har det skett en förändring där allt fler företag erbjuder möjligheten för medarbetare att arbeta digitalt, oberoende av arbetsplatsen. Syftet med denna uppsats är att undersöka hur kommunikationsstrategier används i digitala organisationer för att skapa och upprätthålla organisationskultur. READ MORE

  3. 12. Testing Tools and Methods for Sustainable Product Development for Heavy Construction Equipment

    University essay from Blekinge Tekniska Högskola/Institutionen för strategisk hållbar utveckling

    Author : Lisa Strandberg; Marriam Usman Nasir; Jeongwon Kim; Nataliia Baranovska; [2023]
    Keywords : Sustainable Product Development; Tools and Methods; Strategic Sustainable Development; Heavy Equipment Industry; Process Design and Development;

    Abstract : Global manufacturing accounted for 17% of global GDP in 2021. The heavy constructionequipment industry creates significant socio-ecological impacts through CO2 emissions, landdegradation and social risks. It is important to implement sustainability from the early phasesof product development. READ MORE

  4. 13. Memes Beyond Virality: An abductive thematic analysis on memetic communication in politically active youth, aged 18 to 27

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ida Andersson; [2023]
    Keywords : Memes; Strategic Communication; Tribalism; Political Communication; Social Media Marketing.; Social Sciences;

    Abstract : In this exploratory study, the communicative role of political memes and their influence on group dynamics are examined through an abductive research approach. The method involves semi-structured interviews with politically active individuals spanning the political spectrum. READ MORE

  5. 14. Development of dynamic managerial capabilities to facilitate an automotive company’s digital transformation : A case study at Volvo Group

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Frida Johansson; Celina Oberhauser; [2023]
    Keywords : Digital Transformation; Digitalization; Dynamic Managerial Capabilities; Dynamic Capabilities; Automotive Industry;

    Abstract : Background: IT has been reshaping competition and strategy for decades. However, the current wave of IT-driven competition is distinct from previous ones. As new digital technologies have a disruptive effect, organizations must adapt to remain competitive. READ MORE

  6. 15. The Emotional Side of Strategic Communication: A Narrative Analysis of Brand Activist Campaigns and the Young Public's Emotional Response

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alice Svärdhagen; Anna Elísabet Sölvadóttir; [2023]
    Keywords : Emotions; Brand Communication; Storytelling; Brand Activism; Public; Social Sciences;

    Abstract : This thesis analyzes how the young public feels about communication efforts that seek to emotionally appeal to them, by investigating the example of brand activist campaigns. By applying narrative theory, the study examines how these campaigns are structured to evoke emotions and how the young public emotionally responds to them. READ MORE