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Found 4 essays matching the above criteria.

  1. 1. The effect of implementing an ethical way of working on an organization’s innovation : How does ethical culture affect the innovative capa-bility of a company? 

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Patrik Kjellin; Amalie Skytt Petersen; [2022]
    Keywords : Ethical culture; Innovation; innovative abilities; appreciation; code of conduct;

    Abstract : Abstract  Background  All companies need innovation in some form and ethical rules on how the employees are ex-pected to behave. There are today too few studies on how the ethical culture in the companies affect the innovative abilities of the company. Some aspects of this link have not previously been covered. READ MORE

  3. 2. Changing the Game :  a Pre-Study to Marketing Planning in a Local Squash Club; MBA-thesis in marketing

    University essay from Avdelningen för ekonomi

    Author : Patrik Zackrisson; [2010]
    Keywords : Marketing Plan; SWOT; Competitive Advantage; MIO Matrix Model; Online-Questionnaire; Marketing Strategies; Marketing Planning Process;

    Abstract : Aim: The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan. READ MORE

  4. 3. Addressing Eco-friendliness as a Marketing Strategy: An investigation in the car industry : MBA-thesis in marketing

    University essay from Akademin för utbildning och ekonomi

    Author : Emilene Reis Leite; [2010]
    Keywords : Green Marketing; Innovation; Value creation; Market orientation;

    Abstract : Research Questions: Environmental consideration has influenced managerial decisions and has required from firms to develop an organizational culture that focus on the environmental issues. Despite the importance of adopting a business philosophy that take into account the ecological concerns few studies have examined the relationship between market orientation and environmental practices. READ MORE

  5. 4. Improving Customer Perceived Value at the Liberty Program, Naples Italy : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Elinor Johnson; [2008]
    Keywords : segmentation;

    Abstract : Aim: This study is based upon the premise that creating value is the basis for all businesses (Grant, 2002; Day, 1990; Porter, 1996; Woodruff, 1997). The research problem and ultimate purpose of the study is to determine how customer perceived value can be improved at the Liberty Program, Naples Italy. READ MORE