Essays about: "the role of media in improving business"

Found 5 essays containing the words the role of media in improving business.

1. 1. Human-Like Chatbot : A quantitative study of the emotional response toward human-to-machine interaction

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Anastasiia Jönsson; Clara Nordberg; [2023]
   Keywords : Digital Marketing; Chatbot; Emotion; Empathy; Humanlike; Human-to-machine interaction; ChatGPT;

   Abstract : Problem formulation: The problem that the thesis research relates to is the limitations of artificially intelligent chatbots as interlocutors. The emotional component of communication plays an essential role in the customer experience, but many users have a negative attitude toward chatbots due to their lack of humanity and empathy. READ MORE

3. 2. Social media use in science-based entrepreneurship : A qualitative study of Swedish science-based entrepreneurial firms utilizing social media in the initial stage of venture development

   University essay from Umeå universitet/Företagsekonomi

   Author : Svante Zachrisson; Xian Li; [2022]
   Keywords : science-based entrepreneur; social media;

   Abstract : This degree project examines the role of social media for science-based entrepreneurial firms in the initial stage of the venture. Social media in entrepreneurship is an emerging phenomenon that has gotten increased attention from scholars. READ MORE

4. 3. Digital Marketing in Start-Ups : The role of digital marketing in acquiring   and maintaining business relationships

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Polina Dimitrova; Isa Sin; [2018]
   Keywords : Digital Marketing; Digital Marketing Strategies; Digital Marketing Tools; Business Relationships; Acquiring Customers; Maintaining Customers; B2B start-ups;

   Abstract : This study aims to explore the usage of the digital marketing to acquire and maintain business relationships, or more specifically, digital marketing in B2B start-ups within the Swedish market. Digital marketing is essential for businesses nowadays and has become a significant factor for business companies for improving and implementing their marketing strategies. READ MORE

5. 4. ‘The Lot of the Farmer’ : climate change adaptation in the Victorian wine industry

   University essay from Lunds universitet/LUCSUS

   Author : Rhianna Dean; [2013]
   Keywords : agriculture; Australia; business Management; climate adjustment; resilience; viticulture; sustainability science; Social Sciences;

   Abstract : In recent years there has been significant research conducted into how predicted climate change scenarios could negatively impact wine grape quality across various regions in the world. This has highlighted the particularly vulnerable state of the wine industry to climate change, and the important role research in this area can play in identifying new knowledge and conceptual frameworks regarding broader climate change adaptation behaviour in agriculture. READ MORE

6. 5. Factors affecting tourism, tourism potential and strategies for development as an Industry in Pakistan

   University essay from Avdelningen för ekonomi

   Author : Anwarul Haque Fakhar; [2010]
   Keywords : tourism; strategy; pakistan; development; underdeveloped countries; Potential; Domestic International Tourists; Factors; Development;

   Abstract : Pakistan is a home of approximately 160 million people and most of the population is earning lessthan US$ 1 per day. Pakistan just like any other beautiful European country is a big market fortourism because it offers not only beauty of nature but also variety and diversity in cultures. READ MORE