Essays about: "the use of ICT in marketing"

Showing result 1 - 5 of 12 essays containing the words the use of ICT in marketing.

1. 1. Participation, Empowerment and Power Dynamics in the Digitalisation of Agriculture in Sub-Saharan Africa; Ethnographic Research on the Smallholder Farmers’ Use of Mobile Platforms for Agricultural Development in Kenya

   University essay from Göteborgs universitet/Institutionen för globala studier

   Author : Álvar González Bujedo; [2023-02-09]
   Keywords : ICT; Digital Services; Rural Development; Economic Growth; Poverty Alleviation; Social Practice Theory; Site Analysis; Participant Observation.;

   Abstract : Information and Communication Technologies, such as mobile phones, are hoped to contribute to rural development and poverty alleviation in Sub-Saharan Africa. Based on that mobile platforms bundle diverse digital services, including financing, marketing, and value chain management, they are supposed to be of support to smallholder farmers. READ MORE

3. 2. Holoportation: a qualitative study on the NextGen communication channel

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Natalie Koutny; Vinod Kumar Verma; [2022]
   Keywords : ;

   Abstract : Purpose: The objectives of this thesis was to examine and discuss the existing interpersonal communication and the impact it has when utilising current technology to communicate remotely. Once the situation was studied, it was possible to analyse the perception and usability of NextGen communication, specifically holoportation, which can have in five different industries. READ MORE

4. 3. Factors influencing the usage intention of mHealth apps : An Empirical Study on the example of Sweden

   University essay from Karlstads universitet

   Author : Valerie Altmann; Maike Gries; [2017]
   Keywords : mHealth; mobile health; mHealth applications; TAM; Technology Acceptance Model; healthcare; ICT;

   Abstract : Technology has taken over tasks that were originally carried out by professionals in all different kinds of industries and sectors ranging from self-check in at airports to money transfer via mobile devices. In the healthcare sector the internet has become one main information resource for health-related issues and with the introduction of mobile devices such as smartphones the mHealth market has evolved. READ MORE

5. 4. Conversion Rate Optimization of E-Commerce using Web Analytics and Human-computer Interaction Principles : An in-depth Quantitative Approach to Optimization of Conversion Rates

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Utsav Kaushik; Antonio Grondowski; [2017]
   Keywords : Conversion rate optimization; A B testing; E-commerce; Quantitative Research; Interaction Design; Human-computer interaction; HCI; Web Design; Statistical Inference; Web Analytics.; Konverteringsoptimering; A B-testning; e-handel; kvantitativ studie; interaktionsdesign; människa-datorinteraktion; MDI; webbdesign; statistisk inferens; webbanalys;

   Abstract : For an e-commerce business to grow, there are many ways one could try to improve the business in order to gain greater reach and increase sales. One of the main goals of such businesses is to convert as many visitors as possible into customers. READ MORE

6. 5. Complementarity between ICT and Intangible Capital

   University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Author : Emanuel Welander; [2015]
   Keywords : Intangible capital; ICT; Productivity growth; Economic growth;

   Abstract : Major technological innovations, including ICT, often affect productivity with a long lag. One suggested explanation for this is that such technological innovations require intangible co-investments in for example business processes and human capital before being fully productive. READ MORE