Essays about: "thesis in marketing opportunities"

Showing result 21 - 25 of 164 essays containing the words thesis in marketing opportunities.

  1. 21. The impact of open business model, innovation types and firm’s capital structure on product’s time-to-market and firm performance

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Christoffer Nilsson; Belinda Hsu; [2022]
    Keywords : Business model framework; innovation; capital structure; time-to-market; firm performance; structural equation modeling; exploratory factor analysis;

    Abstract : For decades, globalization has introduced both opportunities and pressures for companies around the world by introducing freer trade, increasing foreign direct investment and the international use of intellectual property that boosted the diffusion of knowledge and technology. As a result, the international competition has become more intense for many firms. READ MORE

  3. 22. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  4. 23. How to evaluate, select and use methods for improving the user experience of a web platform

    University essay from Umeå universitet/Institutionen för datavetenskap

    Author : Jonny Strömberg; [2021]
    Keywords : UX; UX research;

    Abstract : Improving the user experience of an extensive existing web system can be a challenging task. There are a number of questions that have to be addressed. READ MORE

  5. 24. The Appropriation of Feminist Values in Multi-Level-Marketing Distribution Networks

    University essay from

    Author : Angelica Ferneborg; Marie Amminger; [2021]
    Keywords : Multi-Level Marketing; MLM-Networks; Femvertising; Feminist Media Theory; Relational Agency; Feminist Values; Critical Discourse Analysis;

    Abstract : The aim of this thesis is to investigate the communicative and discursive practices used by Multi-Level Marketing (MLM) networks when marketing their network to women as both a business opportunity and as a sisterhood, in order to start and contribute to the conversation regarding the relatively unsupervised communicative practices and their potential effects of MLM distribution networks. By conducting an extensive qualitative analysis on eighteen group call videos posted publicly on YouTube by affiliates of six different MLM networks, this thesis examines the marketing practices used to appropriate feminist values in order to recruit women and sell products. READ MORE

  6. 25. Exploring frugal innovation and its enablement of sustainable product development

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Patrik Werius; Emma Ytterström; [2021]
    Keywords : Innovation; sustainability; frugal;

    Abstract : In developed countries, companies' product innovation has the problem of not incorporating sustainability in a sufficiently high degree. Companies in developed countries will however continue to innovate since it is required to stay competitive. READ MORE