Essays about: "thesis in marketing opportunities"

Showing result 16 - 20 of 164 essays containing the words thesis in marketing opportunities.

1. 16. The transition towards sustainable food systems : A study on the development of aquaponics andits market penetration in Sweden

   University essay from SLU/Department of Molecular Sciences

   Author : Aleksej Tarasenka; [2022]
   Keywords : sustainability transition; transformation; niche-regime; MLP; protective space; niche-regime interaction; hydroponics; RAS;

   Abstract : A food system includes many processes and actors that interact at different levels to maintain human` access to food. As the need for the food increases due to population growth, the activities associated with obtaining the food led to pressure on the environment. READ MORE

3. 17. Doing Better by Doing Good: A Qualitative Study on the Pro Bono Projects of Management Consulting Companies in Sweden

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : John Öberg; Kiryl Shantyka; [2022]
   Keywords : Pro bono; Employee Engagement; Stakeholders; Management consulting; CSR;

   Abstract : Pro bono engagement has for centuries been a natural practice in the lawyer industry. Recently, the phenomenon has spread to other sectors, such as medicine, marketing, advertising, accounting - and management consulting. The impact management consulting companies can create on pro bono projects is enormous. READ MORE

4. 18. Franchisestrategi för producenter av cirkulära odlingssystem : en studie av Johannas Stadsodlingar

   University essay from SLU/Dept. of Economics

   Author : Gustaf Knutsson; Teodor Rosenlew; [2022]
   Keywords : Cirkulära odlingssystem; Internationell expansion; Franchising;

   Abstract : På grund av den utveckling som ses i samhället idag med krav från konsumenter om spårbarhet från leverantörer och kunna konsumera med gott samvete (så) ställs det höga krav på dagens livsmedelsproduktion. Denna höjda medvetenhet har lett till ett ökat intresse för hållbara odlingssystem såsom cirkulär odling. READ MORE

5. 19. Can the choice of CSR activity hide your sins? CSR congruence effects on brand attitude of 'sin' firms.

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Felicia Eskils; Jennifer Gagner-Geeber; [2022]
   Keywords : CSR; Brand attitude; Sin industries; Defense industries; Congruence;

   Abstract : Corporate social responsibility and its impact on brand attitude have during the past years witnessed extensive research. However, research on CSR and its implications within sin industries has been sparsely conducted. Simultaneously, CSR is becoming a more widely used corporate tool within firms operating in such industries. READ MORE

6. 20. ”Catch flights, not feelings”: A Qualitative Content Analysis of the Marketing Communication and Brand Management of Ryanair on TikTok and Facebook

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Victoria Friman; Karin Forslund; [2022]
   Keywords : Strategic communication; brand management; brand attitude; brand awareness; brand equity; human to human marketing; marketing communication; social media; Ryanair; TikTok; Facebook; Social Sciences;

   Abstract : Due to the fast paced digitalization, marketers are met with higher demands in order to adapt to new contexts for marketing communication and brand management. The social media platform of TikTok is relatively new and rapidly expanding, creating both opportunities and risks for brands. READ MORE