Essays about: "thesis on customer behavior"

Showing result 11 - 15 of 162 essays containing the words thesis on customer behavior.

  1. 11. Analysis and Use of Telemetry Data for Car Insurance Premiums

    University essay from KTH/Matematisk statistik

    Author : Max Berg Wahlström; Anton Hagelberg; [2023]
    Keywords : Telemetry; Neural Networks; Statistics; Mathematics; Telemetri; Neurala Nätverk; Statistik; Matematik;

    Abstract : Paydrive is a pioneer in the Swedish auto insurance market. Being able to influence your insurancepremium through your driving is a concept that is still in its early stages. READ MORE

  3. 12. On the Service Level Disparities between Spare Parts Segments - A Case Study at Tetra Pak Technical Service

    University essay from Lunds universitet/Teknisk logistik

    Author : Gustav Heinze; Henrik Linton; [2023]
    Keywords : Spare Parts Management; Spare Parts Inventory Management; Ser- vice Level Disparities; Inventory Control; Technology and Engineering;

    Abstract : Tetra Pack Technical Services provides spare parts for Packaging and Processing product segments. Despite similar inventory management, the processing segment consistently has a lower spare parts service level. READ MORE

  4. 13. Generation Z Consumers' Attitudes towards Body Diversity in Fashion Advertisements : A quantitative study on the effect of consumers' own body size to their attitude

    University essay from Umeå universitet/Företagsekonomi

    Author : Amanda Hallberg; [2023]
    Keywords : Fashion advertising; body diversity; body positivity; generation Z; fashion industry; Instagram marketing; social media marketing; consumer attitudes; purchase intentions;

    Abstract : This thesis is investigating how consumers’ attitudes on fashion advertisements are affected by the models featured in the advertisements, with the consumers’ own body size being taken into consideration. The topic for the thesis was formed when conducting a thorough literature search, which revealed a gap in research. READ MORE

  5. 14. RNN-based Graph Neural Network for Credit Load Application leveraging Rejected Customer Cases

    University essay from Högskolan i Halmstad/Akademin för informationsteknologi

    Author : Oskar Nilsson; Benjamin Lilje; [2023]
    Keywords : Machine Learning; Deep Learning; Reject Inference; GNN; GCN; Graph Neural Networks; RNN; Recursive Neural Network; LSTM; Semi-Supervised Learning; Encoding; Decoding; Feature Elimination;

    Abstract : Machine learning plays a vital role in preventing financial losses within the banking industry, and still, a lot of state of the art and industry-standard approaches within the field neglect rejected customer information and the potential information that they hold to detect similar risk behavior.This thesis explores the possibility of including this information during training and utilizing transactional history through an LSTM to improve the detection of defaults. READ MORE

  6. 15. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Yidan (Nickia) Liang; [2023]
    Keywords : Reward Program; Reward Evaluation; Data Mining; RFM; Customer Segmentation; Clustering; K-Means; Hypothesis Testing; One-Sided T-Test; Marketing Effectiveness; Incentive-Based Sales Strategy; Sales Promotion;

    Abstract : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. READ MORE