Essays about: "thesis on customer satisfaction in mobile service"

Showing result 6 - 7 of 7 essays containing the words thesis on customer satisfaction in mobile service.

  1. 6. The Makeover of Mobile Broadband: ...by alleviating the problems of capacity, revenues and churn

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Joakim Olsson; Jenny Werner; [2010]
    Keywords : mobile broadband; focus groups; telecommunication; satisfaction; yield management;

    Abstract : The future prospects of mobile broadband do not appear all that obvious. We have identified three crucial problems that operators are currently facing –capacity congestion, revenue shortages and immense churn. READ MORE

  3. 7. The battle of DTAC in Thailand’s mobile phone operator market

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Parunya Vanasakul; Supisra Arayaphong; Ploychompoo Wankeao; [2008]
    Keywords : Marketing;

    Abstract : ABSTRACT Date: 2008-05-26 Program: International Marketing Course Master Thesis International Marketing (EF0705) Authors Parunya Vanasakul (830422) Ploychompoo Wankeao (850418) Supisra Arayaphong (831102) Teacher Tobias Eltebrandt Title The battle of DTAC in Thailand’s mobile phone operator market Strategic question How can DTAC gain higher market share by focusing on customers in Bangkok? Purpose The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Theory and Method Researchers apply ‘Business Strategy theory and Marketing mix for service company or 7Ps’ to answer the strategic question by collecting primary data from questionnaire and interview, while the secondary data are collected from various reliable sources. READ MORE