Essays about: "what is strategy context"

Showing result 1 - 5 of 216 essays containing the words what is strategy context.

  1. 1. Capturing Supplier Innovation - Single Case Study of how Kongsberg Automotive can Facilitate Supplier Innovations

    University essay from Göteborgs universitet/Graduate School

    Author : Rasmus Tyft; [2019-07-09]
    Keywords : Innovation; Supplier Innovation; New product development; Early Supplier Involvement;

    Abstract : MSc In Innovation and Industrial Management & MiM in Innovation and Entrepreneurship.... READ MORE

  2. 2. Agility in Post-Merger Integration : A Catalyst to Innovation

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Munashe Chivaura; Renato Melillo Neto; [2019]
    Keywords : Agility; mergers and acquisitions; post-merger integration; innovation; flexibility; adaptability; customer focus;

    Abstract : Agility is referred to as the ability of a firm to proactively or reactively adapt successfully to rapid changes within the business environment both internally and externally. The Post-Merger Integration (PMI) phase is characterized by rapid organizational changes which require new strategy methods that suit the nature of today’s fast paced business environments. READ MORE

  3. 3. A Guideline for Conducting Form Analysis of Branded Products : The Development of a Design Guideline Framework for Product-Producing Companies in a Brand Management Context

    University essay from Linköpings universitet/Maskinkonstruktion; Linköpings universitet/Maskinkonstruktion

    Author : Oskar Castillo Ellström; Tomas Andersson; [2019]
    Keywords : ;

    Abstract : This thesis presents the research and development of a framework for creating design guidelines, aimed towards product-producing companies as a part of a brand extension strategy. The thesis answers two research questions: RQ1: What strategies could be used to analyze visual form and product design as a part of a brand extension strategy for a product-producing company? RQ2: How can an existing visual brand identity be utilized during the product development process and redefined for new product categories? The thesis is divided into a literature review and a case application of the presented theories on a real-world product development process. READ MORE

  4. 4. Seven Aspects of Internal Alignment Within Key Account Management : A Qualitative Study Analyzing Internal Alignment within the B2B Context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elias Johansson; Charlotte Ramstedt; Julia Weltman; [2019]
    Keywords : Key Account Management; Key Account Management Teams; Key Account Manager; Internal Alignment; Internal Misalignment;

    Abstract : One of the main tasks of key account management (KAM) practice is the creation of customized value propositions for a business-to-business organization's most important customers, which often requires the support of multiple internal departments. Thus, making internal alignment central in KAM in order to exchange value and serve the key accounts (KA) long-term. READ MORE

  5. 5. Climate Smart Risk Reduction in Urban Areas: A Review of factors for integrating Disaster Risk Reduction and Climate Change Adaptation within the context of urban Resilience

    University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

    Author : Fariba Toufani; [2019]
    Keywords : Disaster Risk Reduction; Climate Change Adaptation; Integration; Urban Resilience; 100 Resilient Cities; Technology and Engineering;

    Abstract : In recent years, the drawbacks of parallel systems in Disaster Risk Reduction (DRR) and Climate Change Adaptation (CCA) have been acknowledged in professional and academic communities, where the need for integration of the two fields in connection to development has been stressed. In this regard, the concept of resilience as an antithesis of risks has also been considered. READ MORE