Essays about: "thesis on small business growth"

Showing result 6 - 10 of 103 essays containing the words thesis on small business growth.

  1. 6. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Belinda Sundqvist; Jerar Ohanisian; shaafi osman ali; [2023]
    Keywords : Artificial intelligence AI ; Digital marketing; Search engine optimization SEO ; Customer relationship management CRM ; Gathered data; Ethics; Effectiveness; Regulation;

    Abstract : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist         Jerar Ohanisian                 Shaafi Osman Ali                        00/09/08                        97/09/03                               99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström  Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. READ MORE

  2. 7. Guidelines to align digital strategy with business strategy in a manufacturing SME

    University essay from Högskolan i Skövde/Institutionen för ingenjörsvetenskap

    Author : Marin Elizabeth Thomas; [2023]
    Keywords : Business strategy; digital strategy; manufacturing SMEs; strategy alignment;

    Abstract : The purpose of this thesis is to provide guidelines on how to align the business strategy and digital strategy in small and medium manufacturing enterprises. The research design includes a systematic-narrative literature review in which the data was collected through systematic and narrative examination followed by a qualitative analysis to identify themes and patterns. READ MORE

  3. 8. Study on feasibility of small-scale pumped hydro storage- A case study in Sweden

    University essay from Lunds universitet/Institutionen för energivetenskaper

    Author : Prashant Niroula; [2023]
    Keywords : energy storage; pumped hydropower; electricity market; investment; new technologies; feasibility; Technology and Engineering;

    Abstract : The European union has been aggressively pushing forward with policies favoring renewable sources of energy. As a result, the share of intermittent renewables in the European power grid is rising and is expected to grow even more in the coming decade. The Swedish energy agency also forecast huge growth in wind power. READ MORE

  4. 9. Diffusion of solar PV in Kenya - Optimizing the value proposition for the commercial market

    University essay from Lunds universitet/Innovationsteknik

    Author : Ebba Lundberg; Hjalmar Åhman; [2023]
    Keywords : solar PV; renewable energy; Kenyan energy market; value proposition; growing organizations; Technology and Engineering;

    Abstract : The effects of climate change are getting evermore severe, especially on the African continent. Actions towards the UN Agenda 2030 for sustainable development are becoming crucial, and one part of this is the energy transition. READ MORE

  5. 10. Making the world a better place: The strategic role of communication practitioners in sustainability organisations

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Aurora Rodriguez Badilla; [2022]
    Keywords : sustainability communication; communication practitioner; strategic role; sensemaking theory; Social Sciences;

    Abstract : The unusual conditions that prevailed during the last couple of years set the ground for an unprecedented boost in the global agenda of sustainability. This situation has resulted into a growing wave of new organisations that are tackling the main social and environmental challenges of our time while turning them into profitable and innovative business solutions. READ MORE