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  1. 1. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Douglas Berglund; Katherine Driscoll; [2023-11-22]
    Keywords : place brand identity; place branding; sustainability; content analysis;

    Abstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE

  2. 2. Tourism in Protected Areas : A Study of National Parks as Arenas for Sustainable Nature-Based Tourism

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Tove Brynteson; [2023]
    Keywords : National Parks; Nature-Based Tourism; Protected Areas; Sustainable Development; Sustainable Tourism; Tourism Management;

    Abstract : Nature-based tourism (NBT) can be explained as a form of tourism that takes place in some kind of natural area outside one's home. NBT has been one of the fastest-growing forms of tourism worldwide and is believed to continue to grow in the future as well. READ MORE

  3. 3. Stakeholders role in Sustainble Tourism Development. : A case study in Kenya, linked to Maasai culture.

    University essay from Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Author : Anna Hast; [2023]
    Keywords : Kenya; Siana conservancy; Maasai; Maasai Mara National Reserve; tourism; sustainable development; stakeholder engagement; Social Exchange Theory.;

    Abstract : To keep in mind while reading and focus of the thesis: -       Sustainable tourism, what is it and who is it for?  -       How can the tourist industry affect cultures?  -       Why do some hosting population fear culture losses but happily receive tourists?  -       Why do people choose to travel?  -       What and how can I as an individual contribute?    The numbers of international tourists are steadily increasing along globalization, which makes it an important phenomenon to highlight. The tourist industry contributes to global development, which would preferably be done through sustainability’s three pillars: economically, socially, and environmentally. READ MORE

  4. 4. Exploring the Role of Eco-Communities in Fostering Environmental Stewardship : A Study of Volunteer Tourism at Cloughjordan Eco-Village

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Maximilian Kress; [2023]
    Keywords : Place attachment; transformative learning; environmental stewardship; voluntourism; eco-communities; ecovillages; Cloughjordan ecovillage; community attachment;

    Abstract : In recent years, there has been a shift in interest in travel, toward an increasing interest in sustainable travel and alternative forms of travel. As a result, there is also an interest in research studying these alternative travel concepts. Therefore, this qualitative study looks at experiences in ecovillages, focusing on volunteer workers. READ MORE

  5. 5. Illuminating the Dark : Measuring Emotional Experiences of Dark Tourism Consumers

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Dana Szalaiova; Mark Vidrinskas; [2023]
    Keywords : Dark tourism; Dark Tourism Spectrum; Seven Dark Suppliers; emotions; emotional experiences; word-of-mouth;

    Abstract : This study examines the emotional experiences of 152 respondents visiting ‘light’, ‘lighter’, and ‘lightest’ dark tourism sites and the relationship those experiences have with positive word-of-mouth. Therefore, the theoretical contribution of this study fills in the research gap by focusing on the destinations on the ‘lighter’ periphery of Stone’s Dark Tourism Spectrum. READ MORE