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Showing result 21 - 24 of 24 essays matching the above criteria.

1. 21. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Thi Bich Ngoc Nguyen; Thi Xuan Thu Nguyen; [2009]
   Keywords : Brand Management; Brand Creating; Brand Sustaining; Developing Countries; Honda Motorcycle; Vietnam Market;

   Abstract :   Abstract Date May 29th, 2009 Course Master Thesis EFO705, International Marketing Tutor Daniel Tolstoy Authors Thi Bich Ngoc Nguyen Thi Xuan Thu Nguyen Title Brand Launching and Sustaining in a Developing CountryPurpose The project is to investigate the Brand Launching and Sustaining in a The Case Study of Honda on Vietnam Motorcycle Market developing country through the study on how Honda has successfully launched and sustained its Brand on the Motorcycle Market of Vietnam. Problems Honda's Brand Launching campaign and the company's strategies and initiatives to Sustain its Brand on the Motorcycle Market of Vietnam. READ MORE

3. 22. To Russia with love: Organizational culture of Swedish companies in Russia

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Irina Aseeva; [2008]
   Keywords : Russia; organizational culture; Fey; Swedish companies;

   Abstract : This thesis contributes to the organizational culture theories by answering the question of how organizational culture of foreign companies is adapted to the context of Russia. To obtain the answer, author has applied the model of organizational culture developed specifically for Russia by Carl Fey in 2007. READ MORE

4. 23. Lifting the Veils in William Somerset Maugham's The Painted Veil

   University essay from Institutionen för kultur och kommunikation

   Author : Viktoria Sjöberg; [2008]
   Keywords : The Painted Veil; William Somerset Maugham;

   Abstract : Novels with love as a theme often deal with a passionate or forbidden love. In 1925 William Somerset Maugham wrote a different version of the typical love story we have read so many times. It tells a story about a married couple who never really shares the same love for each other. READ MORE

5. 24. The complexity of the female role

   University essay from Högskolan i Halmstad

   Author : Sara Töttrup; []
   Keywords : Madonna; Narratology; whore complex;

   Abstract : Throughout history women have been the object of oppression by patriarchal society. Men have had more privileges than women and although women in earlier days have tried to resist they have been the object and not the subject. READ MORE