Essays about: "Brand Sustaining"

Showing result 1 - 5 of 7 essays containing the words Brand Sustaining.

  1. 1. Escaping the free zone - What makes users pay for freemium online content?

    University essay from Göteborgs universitet/Graduate School

    Author : Palin Wisarutnart; Konstantinos Tseperis; [2019-07-03]
    Keywords : Freemium; Purchase Intention; Behavioural Intention; Online Media Content; Subscription; Theory of Planned Behaviour; Technology Acceptance Model;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Disruptive innovation theory in the paper- and packaging industry : Applying Clayton Christensen in a new context

    University essay from Uppsala universitet/Institutionen för teknikvetenskaper; Uppsala universitet/Institutionen för teknikvetenskaper

    Author : Joakim Strömberg; Philip Thorman; [2019]
    Keywords : Disruptive innovation theory; Innovation; paper- and packaging industry; Christensen;

    Abstract : The paper- and packaging industry has for a long time transitioned from a production-focused industry towards a customer-orientation – today the customers have become fundamental. Managers are searching for ways to create superior innovations in the industry which can compete against the oil-based solution, i.e. plastic. READ MORE

  3. 3. Fortification of New Venture Branding through Brand Image and Brand Identity : An exploratory study to shed new light on branding for new venture entrepreneurs

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Elin Bjur; Dimitri Christo-Dionne; [2016]
    Keywords : ;

    Abstract : IntroductionEntrepreneurs embarking upon a new business venture have a vast amount of responsibilities toconsider during the new venture phase, therefore strategically taking action to gain a competitiveadvantage in the marketplace is a necessity. While there exist many routes towards acquiring anedge over the competition, branding proves to be a highly effective and influential strategy. READ MORE

  4. 4. BIG TOBACCO HAS CANCER. IS INNOVATION THE CURE? Marketing innovation in the context of regulation: A case study of the tobacco industry

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Romain Aubert; [2013]
    Keywords : Tobacco; Marketing innovation; smoking; regulation;

    Abstract : Objectives: The tobacco industry has faced increasing marketing regulations since the danger of smoking was widely acknowledged in the 1960s. Critics have pointed out that the "big tobacco" have unlimited resources to circumvent regulations. READ MORE

  5. 5. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Thi Bich Ngoc Nguyen; Thi Xuan Thu Nguyen; [2009]
    Keywords : Brand Management; Brand Creating; Brand Sustaining; Developing Countries; Honda Motorcycle; Vietnam Market;

    Abstract :  AbstractDate May 29th, 2009Course Master Thesis EFO705, International MarketingTutor Daniel TolstoyAuthors Thi Bich Ngoc NguyenThi Xuan Thu NguyenTitleBrand Launching and Sustaining in a Developing CountryPurposeThe project is to investigate the Brand Launching and Sustaining in aThe Case Study of Honda on Vietnam Motorcycle Marketdeveloping country through the study on how Honda has successfullylaunched and sustained its Brand on the Motorcycle Market of Vietnam.ProblemsHonda's Brand Launching campaign and the company's strategies andinitiatives to Sustain its Brand on the Motorcycle Market of Vietnam. READ MORE