Essays about: "value propositions"

Showing result 1 - 5 of 100 essays containing the words value propositions.

  1. 1. Seven Aspects of Internal Alignment Within Key Account Management : A Qualitative Study Analyzing Internal Alignment within the B2B Context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elias Johansson; Charlotte Ramstedt; Julia Weltman; [2019]
    Keywords : Key Account Management; Key Account Management Teams; Key Account Manager; Internal Alignment; Internal Misalignment;

    Abstract : One of the main tasks of key account management (KAM) practice is the creation of customized value propositions for a business-to-business organization's most important customers, which often requires the support of multiple internal departments. Thus, making internal alignment central in KAM in order to exchange value and serve the key accounts (KA) long-term. READ MORE

  2. 2. What is Value in Healthcare? A Qualitative Study of the Patient Perspective on Value

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Rasmus Steffensen; Daniel Söderberg; [2019]
    Keywords : patient value; value-creation; healthcare; patient organisations; value-based healthcare;

    Abstract : The definition of value in healthcare has been subject to an extensive academic and medial debate over the last years. Although several frameworks for value in healthcare have been developed, most do not consider the patient perspective when defining value. READ MORE

  3. 3. Employer branding: A way to retain young employees : A qualitative study on how SMEs use employer branding in order to retain young employees in their organization and how it is perceived.

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Theodor Krona; Emil Virbert Kronqvist; [2019]
    Keywords : Employer branding; Gen Z; Gen Y; HR; Marketing; Organizational behaviour; Organizational culture; Employee retention;

    Abstract : Problem background: The voluntary turnover of employees is increasing, the baby boomer generation is retiring and the remaining jobs are to be filled with the workforce left behind, a workforce that is smaller in size. These younger generations (generation Y and Z) have different values and attitudes towards work, and they tend to switch jobs more frequently. READ MORE

  4. 4. Marketing managers in the age of AI : A multiple-case study of B2C firms

    University essay from Umeå universitet/Företagsekonomi

    Author : Alex Mugrauer; Johannes Pers; [2019]
    Keywords : artificial intelligence; machine learning; decision-making; marketing; marketing manager; MarTech;

    Abstract : The growing capacity of artificial intelligence (AI) has been compared to how electricity transformed our world and industries a hundred years ago. AI is changing the rules, roles and tools of marketing, as marketing is one of the most prosperous areas to implement AI in. READ MORE

  5. 5. Business Model Framework for Open Innovation projects in Incumbent organizations : A study on Incumbent organization in Sweden

    University essay from Blekinge Tekniska Högskola

    Author : Karthik Battula; [2019]
    Keywords : Business model; open innovation; value propositions; business model innovation; business strategy; value creation.;

    Abstract : This thesis is about exploring the suitable business model framework for open innovation projects in incumbent organizations like Ericsson. Due to the rise in global competition and digitalization incumbent companies cannot innovate in closed innovation systems. READ MORE