Essays about: "varumärke"

Showing result 26 - 30 of 172 essays containing the word varumärke.

  1. 26. Strollers specifically designed for a circular economy : Why the future paradigm will pose new demands on products and how to fulfil them

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Simon Alin; Kevin Larsson; [2020]
    Keywords : ;

    Abstract : Today´s traditional linear production and consumption model fronted by cheap wear and tear products is problematic in terms of sustainability and has to make the transition to a more circular model. As evident from previous projects and pilots, simply taking the shortcut and solely changing the business model (often by leasing instead of selling the exact same products as before) is not sufficient enough in order to meet the demands that come as a consequence of the new business model. READ MORE

  3. 27. Varumärkesidentitet och varumärkesbild på svenska gårdsbutiker : en kvalitativ studie på etablerade gårdsbutiker

    University essay from SLU/Dept. of People and Society

    Author : Fathima Uvais; Herman Karlsson; [2020]
    Keywords : varumärkesbild; varumärkesidentitet; gårdsbutiker; brand image; brand identity; farm shops;

    Abstract : Varumärkesidentiteten och varumärkesbilden är något som finns med i många företags strategiska planering. Genom att planera sin varumärkesidentitet och tydligt förmedla den till sina kunder ökar chansen att etablera ett starkt varumärke som klarar sig länge på marknaden. READ MORE

  4. 28. Environmental sustainability by design : A case study with Morakniv

    University essay from KTH/Produkt- och tjänstedesign

    Author : Arvid Hällje; [2020]
    Keywords : ;

    Abstract : Arvid Hällje, student at MSc Integrated Product Design, KTH in collaboration with Alexander Mucchiano Ahlström, Industrial Design student at Konstfack and Morakniv AB has investigated how design can be used in favor of environmental sustainability. Different concepts were developed using Morakniv’s best-selling knife as a starting point, with the aim of getting a better understanding of the effect of different design strategies towards sustainability. READ MORE

  5. 29. The effect of corporate donations on a company’s market value in a short-term perspective : An event study approach

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Axel Andreasson; Gustav Bergman; [2020]
    Keywords : corporate donation; event study; corporate social responsibility; abnormal returns; market value; företagsdonation; event-studie; företags samhällsansvar; abnormal avkastning; marknadsvärde;

    Abstract : Background: Societies around the world have seen an increased willingness to contribute to social responsibilities activities. One way for corporations to commit to corporate social responsibility (CSR) have been to donate corporate assets. However, donating company assets has been questioned if justifiable. READ MORE

  6. 30. Assessing an IT system implementation in a post merger scenario

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Jonas Florén; Kian Rousta; [2020]
    Keywords : Organizational Change; post-merger integration; sociomaterialism; technochange; warehouse management system; artifacts; organisationsförändring; artefakter; sociomaterialism; integration; technochange; IT system; uppköp och förvärv;

    Abstract : Mergers and acquisitions (M&A) are today two common ways to expand and grow businesses. However, studies report that around 50-75% of all M&A transactions fail to yield expected results. This study focuses on the value creation realized in the post merger integration. READ MORE