What Factors Can Influence Consumers’ Intentions to Use Shared Bikes ?

University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

Abstract: The rapid development of sharing economy in the past decade has spawned a number of excellent products such as Airbnb and Uber. As one of the representative products of the sharing economy, the emergence and development of shared bikes are of great significance to the country, the government and citizens. In this context, this study aims to use Decomposed Theory of Planned Behavior (DTPB) to investigate the factors influencing consumers’ intentions to use shared bikes. We collected primary data from 268 respondents from different districts as input, finally using SPSS 25.0 to conduct a regression analysis to test 9 antecedent variables and 3 intermediate variables to verify 12 hypotheses. The empirical results indicate that perceived usefulness, perceived joviality and perceived environmental protection have a positive influence on users' attitude towards using while perceived risk has a negative influence; peer influence and superior influence have a positive influence on subjective norm; self-efficacy and resource facilitating condition have a positive influence on perceived behavior control; attitude, subjective norm and perceived behavior control are positively related to the intentions to use shared bikes. This study provides important and new insights into shared bikes adoption and intentions about consumer behavior.

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