Essays about: "purchasing"

Showing result 1 - 5 of 930 essays containing the word purchasing.

  1. 1. From Product to Service – The Customer Value of Servitization - A study examining the potential customer value of servitization of the indoor climate

    University essay from Göteborgs universitet/Graduate School

    Author : Constance Ekström Skeppstedt; Clara-Beatha Björck; [2021-07-07]
    Keywords : Servitization; Product-Service Systems; Indoor Air Quality; Indoor Climate; HVAC-R Industry; Customer Value; Property Owners;

    Abstract : In an environment that constantly changes and with increasing competition, firms struggle to staycompetitive. To be able to compete, firms have to differentiate. One way to do so is throughservitization. By offering customers services instead of products, firms can improve their offeringto customers by increased customization. READ MORE

  2. 2. The different roles of a brand for purchasing reused materials in B2B

    University essay from Göteborgs universitet/Graduate School

    Author : Lisa Jodlovsky; Hanadi Secerovic; [2021-07-02]
    Keywords : Brands; business-to-business B2B ; circular economy; purchasing; reused materials; circular branding; construction industry;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. MAKING SENSE OF THE CUSTOMER JOURNEY: THE MOBILE DEVICES ROLE IN CONSUMERS’ SHOPPING EXPERIENCES

    University essay from Göteborgs universitet/Graduate School

    Author : Fanny Kuusisto; Olivia Lagergren; [2021-07-02]
    Keywords : Customer journeys; Impulse purchases; Mobile shopping; Omnichannel retail;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. The Meaning of Transparency: A qualitative study of how transparency information contributes to consumer value perceptions in the purchase of fashion products

    University essay from Göteborgs universitet/Graduate School

    Author : Alice Samuelsson; Emma Ericsson; [2021-07-01]
    Keywords : Transparency; Traceability; Sustainability; Consumer Values; Consumption-value Theory; Social Responsibility Value; Epistemic Value; Functional Value; Emotional Value; Social Value;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. The Customer Journey of Electric Vehicles in The South Korean Market

    University essay from Göteborgs universitet/Graduate School

    Author : Johanna Back; Olivia Svensson; Pauline Weiler; [2021-06-23]
    Keywords : Electric Vehicles; Customer Journey; South Korea; Touch Points;

    Abstract : MSc in Marketing and Consumption.... READ MORE