Essays about: "purchasing"

Showing result 1 - 5 of 778 essays containing the word purchasing.

  1. 1. An investigation of potential predictors for predicting consumer intentions towards purchasing fish from aquaculture

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Rebecka Andersson; Felicia Rådberg; [2020-02-21]
    Keywords : Aqvaculture; Fish Consumption; Theory of planned behavior;

    Abstract : .... READ MORE

  2. 2. Nike’s Dream Crazy campaign and how it influenced views and opinions towards the brand

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Oskar Brandberg; Mathias Myrefelt Norlinger; Kevin Ngo; [2020]
    Keywords : Nike; Swedish consumer behaviour; Political Consumerism; Kaepernick; Political stance; Business and Economics;

    Abstract : Purpose: In 2018 Nike launched an advertisement campaign called “Dream Crazy” that provoked controversial reactions in social media and large coverage in the media. This qualitative study aims to find out what Swedish students aged 19-24 think of specifically the political aspect of that campaign, and how much it matters and influences their decision making when choosing products. READ MORE

  3. 3. Consumer attitudes towards environmental marketing : A study regarding consumer attitudes towards environmental marketing within the milk- industry

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Mervenur Özalp; Malin Puschmann Maajaakkola; [2020]
    Keywords : Environmental marketing; consumer scepticism; premium price; green consumer; consumer attitudes; subjective norms; consumer behaviour; loyalty; perceived consumer efficiency; knowledge.;

    Abstract : Due to modern consumption-levels being too high, researchers claim that there is a need for sustainable marketing as well as a change in consumer attitudes towards sustainability. The purpose of this study is to examine how environmental marketing on everyday commodities such as milk affects consumer attitudes, as well as to find out which are the most influential determinants affecting these attitudes. READ MORE

  4. 4. The true costs of internationally purchasing of energy storage systems in the Electromobility sector - A case study of Volvo Trucks battery supply chain

    University essay from Göteborgs universitet/Graduate School

    Author : Fadi Alrejal; Kristóf Rákosi; [2019-08-08]
    Keywords : Total cost of ownership; International purchasing; Global supply chain; Electromobility; Energy storage systems batteries ; “Make or buy” decisions;

    Abstract : MSc in International Business and Trade.... READ MORE

  5. 5. Capturing Supplier Innovation - Single Case Study of how Kongsberg Automotive can Facilitate Supplier Innovations

    University essay from Göteborgs universitet/Graduate School

    Author : Rasmus Tyft; [2019-07-09]
    Keywords : Innovation; Supplier Innovation; New product development; Early Supplier Involvement;

    Abstract : MSc In Innovation and Industrial Management & MiM in Innovation and Entrepreneurship.... READ MORE