Understanding the role of social networks in the process of internationalization

Abstract: This thesis aims to explore the role of social network in the international market for the companies that plan to test their capabilities of social network for enhancement of business. In order to explore such capabilities, LinkedIn, Facebook, twitter and other social networks have been considered as examples, using companies from three different countries France, China and India. The findings highlight the social network contributing the acceleration of internationalization process and cost reduction. The methodology is used for assessing its relevance of moving internationally by the firms and assessment in the initial phase of implementation. However, its relevance is bigger in advanced stage of the implementation process. LinkedIn, Facebook, twitter can be obtained by new firms to obtain several benefits such as brand awareness and exploring new opportunities, customer retention and few other factors. This study results in providing complete knowledge to those companies or new startups that plan to move into international market after being into the business for few years locally.