Tools for Strategy Development Suitable for Startups with Focus on Online Platforms : Case Study of the ICT4MPOWER Group

Abstract: Business, organizational and information systems strategies are part of the process of turning an idea into an operating organism. This process can be easy or complicated depending on many factors; however its importance cannot be underestimated. This thesis presents a case study performed in order to show how to develop strategies using easy-to-use models and methods collected from literature researches. The result is a basic guide, for the ones that are thinking about developing their strategies, using the case as example.