Essays about: "marketing environment case study"

Showing result 1 - 5 of 117 essays containing the words marketing environment case study.

  1. 1. Welcome to the Jungle - A multiple extensive case study on the ‘Green Grey Zone’ of sustainability labelling

    University essay from Göteborgs universitet/Graduate School

    Author : Pauline Ojala; Lea Walbrodt; [2019-07-03]
    Keywords : Green Grey Zone; sustainability labelling; brand positioning; fast fashion; slow fashion; market segment; competitive environment; financial space;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. CSR för delade värderingar : en fallstudie av kundperspektiv hos skogs- och lantbrukskunder inom banksektorn

    University essay from SLU/Dept. of Forest Economics

    Author : Erik Grafström; [2019]
    Keywords : consumer behaviour; corporate social responsibility; CSR 2.0; Hertzberg’s two-factor theory; laddering; means-end chain; Schwartz theory of fundamental values; konsumtionsbeteende; Hertzbergs tvåfaktorteori; Schwartz teori för grundläggande värderingar; socialt ansvarstagande i företag;

    Abstract : Finansbranschen, vilken är en bransch beroende av relationer. Hållbarhetsarbete som innebär begränsning av social och miljömässig påverkan är idag en viktig del av företagande i många branscher. Hur hållbarhetsarbetet tas i uttryck kan skilja sig mycket även inom samma bransch. READ MORE

  3. 3. An Evaluation of the Marketing Process in B2B and B2C Startups

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Farzana Madosh; Betty Ålander; [2019]
    Keywords : Marketing process; B2B; B2C; Software as a Service; Startup; Market Analysis; Evaluation; Segmentation; Targeting; Positioning; Execution; Marknadsföringsprocess; B2B; B2C; mjukvara som tjänst; startup; marknadsanalys; utvärdering; segmentering;

    Abstract : Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. READ MORE

  4. 4. Normalizing sustainable consumption: How marketing is used to fight food waste. A case study with Too Good To Go, the movement that fights food waste across Europe.

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Carmen Huidobro Giménez; [2019]
    Keywords : sustainability marketing; normalization; food waste; sustainable consumption; practice theory.; Social Sciences;

    Abstract : Current consumption patterns are not sustainable and are compromising the Earth’s carrying capacity and the future of next generations. Increasing sustainable consumption behaviours and practices are needed in order to decrease nowadays negative consumption impacts on the environment and achieve sustainable development. READ MORE

  5. 5. Community-Based Social Marketing: an investigation of sustainable behavioral change strategies at the municipality level in Sweden

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Connor Allen; [2019]
    Keywords : Sustainable development; Carbon dioxide emissions; Household consumption; International Panel on Climate Change; Practices;

    Abstract : The new Special Report on Global Warming of 1.5 °C by the International Panel on Climate Change presents the drastic need to reduce greenhouse gas emissions for the security and sustainable development of human kind. READ MORE