Essays about: "marketing environment case study"

Showing result 1 - 5 of 145 essays containing the words marketing environment case study.

  1. 1. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Lisa Svensson; Sanna Eriksson; [2022]
    Keywords : Data-driven Marketing; B2B Customer Journey; B2B Sales Funnel; B2B Sales Management; Digital Inbound Marketing; Digital Content Marketing; Growth hacking;

    Abstract : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. READ MORE

  2. 2. Sustainable Secondary Packaging for Life Science Industry : A case study with Cytiva

    University essay from Uppsala universitet/Industriell teknik

    Author : Prajakta Dengale; [2022]
    Keywords : secondary packaging; sustainability; packaging logistics; transportation emissions; volume optimization; circular approach;

    Abstract : Sustainable development has become preeminent for government and corporations as the awareness of environmental impact of human activities increases. Integration of sustainability in supply chains requires companies to look at all three pillars of sustainability. READ MORE

  3. 3. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Viktor Wendt; [2022]
    Keywords : Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

    Abstract : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. READ MORE

  4. 4. Market Opportunity Analysis Frameworks in the Context of the Technological Advancement of Firms

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johann Maximilian Lippmann; Hoyt Patrick Lacy; [2022]
    Keywords : Market Opportunity Analysis; Market Potential; Market Screening; Technology; Business and Economics;

    Abstract : Market opportunity analysis (MOA) frameworks are tools used to assess a firm’s potential in a new market and are an important resource for firms considering expanding. Some of these tools are intended for initial high-level screening of markets, while others are more comprehensive analysis tools. READ MORE

  5. 5. Secret sustainability: A case study of why a company might go silent with its green achievements

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Antonia Alan; Jenny Trolläng; [2022]
    Keywords : Greenhushing; Green Blushing; Green Communication; Green Marketing; Corporate Social Responsibility;

    Abstract : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. READ MORE