Essays about: "marketing environment case study"

Showing result 1 - 5 of 108 essays containing the words marketing environment case study.

  1. 1. Selling the Green Dream to Women: Socio-environmental Degradation and the Paradox of Feminism and Sustainability in Fashion Marketing.

    University essay from Lunds universitet/Humanekologi

    Author : Mariko Takedomi Karlsson; [2018]
    Keywords : Gender; environment; fashion; marketing; consumption; ecologically unequal exchange.; Social Sciences;

    Abstract : This thesis identifies a trend of fashion brands engaging in feminist and environmental issues through their business strategy in order to sell products to women. More specifically, it explores the relationship between gender and environmentalism in marketing campaigns within the fashion industry. READ MORE

  2. 2. Managing the Innovation Paradox of Exploitation andExploration in R&D : Is measurement of innovation the key to promoteexploration?

    University essay from KTH/Industriell Management; KTH/Industriell Management

    Author : MICHELLE KARLSSON; CHARLOTTE VESTERLUND; [2018]
    Keywords : innovation; exploitation; exploration; organisational ambidexterity; ambidextrous leadership;

    Abstract : Managing the paradox of exploitation and exploration symbolises the simultaneous pursuit devoting enough resources to exploitation to ensure short-term profits and, at the same time, enough resources to exploration to ensure future organisational viability. Previous researchadvocates that sustained organisational performance and success highly depends on the interaction of exploitation and exploration or in other words, the balancing act between change and continuity. READ MORE

  3. 3. Value Co-Creation in E-commerce : A Case Study of a Swedish E-Retailer

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Malte Bäck; Adam Svenson; Johan Hemmingsson; [2018]
    Keywords : Value Creation; Value Co-Creation; Customer Relationships;

    Abstract : This thesis aims to examine if and how Value Co-Creation works online, and what interactions the customers believe to be of importance to continue a relationship with a company. The problem of the thesis is how to create value in order to establish long-term relationships with customers in an online environment where the element of face to face interactions is absent, and switching costs facing the customers are non-existent. READ MORE

  4. 4. Hedging malting barley : maximizing expected utility considering price, yield and quality risk

    University essay from SLU/Dept. of Economics

    Author : Torgil Andersson; [2018]
    Keywords : expected utility; futures contracts; hedging; malting barley; quadratic risk; programming; quality risk; risk management; risk preference;

    Abstract : Farmers are faced with situations with uncertain outcomes on a daily basis. Production risks stem from uncertainty about the performance of crops and the unpredictable nature of weather. Also, the markets for inputs and agricultural commodities affect the farm to a high degree. READ MORE

  5. 5. Building Trust in a Cross-Cultural Context: The National Investor in United Arab Emirates and Egypt

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Cherif Bouazzi; Suleiman Nadabo Lawal; [2018]
    Keywords : Trust; network; adaptation standardization; cross-cultural context; international marketing; financial services.;

    Abstract : Aim: The aim of the study is to examine trust development in international marketing of financial services marketing of the National Investor (TNI) in UAE and Egypt. To achieve this, the researchers adapted Fregidou_Malama and Hyder (2015) framework of international services marketing that explains cultural influences on Adaptation/Standardization, network and trust formation in international services marketing. READ MORE