Essays about: "marketing environment case study"

Showing result 1 - 5 of 114 essays containing the words marketing environment case study.

  1. 1. Welcome to the Jungle - A multiple extensive case study on the ‘Green Grey Zone’ of sustainability labelling

    University essay from Göteborgs universitet/Graduate School

    Author : Pauline Ojala; Lea Walbrodt; [2019-07-03]
    Keywords : Green Grey Zone; sustainability labelling; brand positioning; fast fashion; slow fashion; market segment; competitive environment; financial space;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. CSR för delade värderingar : en fallstudie av kundperspektiv hos skogs- och lantbrukskunder inom banksektorn

    University essay from SLU/Dept. of Forest Economics

    Author : Erik Grafström; [2019]
    Keywords : consumer behaviour; corporate social responsibility; CSR 2.0; Hertzberg’s two-factor theory; laddering; means-end chain; Schwartz theory of fundamental values; konsumtionsbeteende; Hertzbergs tvåfaktorteori; Schwartz teori för grundläggande värderingar; socialt ansvarstagande i företag;

    Abstract : Finansbranschen, vilken är en bransch beroende av relationer. Hållbarhetsarbete som innebär begränsning av social och miljömässig påverkan är idag en viktig del av företagande i många branscher. Hur hållbarhetsarbetet tas i uttryck kan skilja sig mycket även inom samma bransch. READ MORE

  3. 3. Community-Based Social Marketing: an investigation of sustainable behavioral change strategies at the municipality level in Sweden

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Connor Allen; [2019]
    Keywords : Sustainable development; Carbon dioxide emissions; Household consumption; International Panel on Climate Change; Practices;

    Abstract : The new Special Report on Global Warming of 1.5 °C by the International Panel on Climate Change presents the drastic need to reduce greenhouse gas emissions for the security and sustainable development of human kind. READ MORE

  4. 4. How to Win the War for Talent among Professional Engineers : An Employer Branding Perspective

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Nicole Lejdeby; Carolin Östman; [2019]
    Keywords : Employer Branding; Employer Value Proposition EVP ; Public sector; Recruitment strategies; War for talent; Work values;

    Abstract : Organisations strive to gain competitive advantages and there is an increasing demand for more advanced technology in today's dynamic and complex environment. The importance of engineering is increasing in the global world, which leads to a higher demand of professional engineers. They represent among the hardest roles to fill. READ MORE

  5. 5. Selling the Green Dream to Women: Socio-environmental Degradation and the Paradox of Feminism and Sustainability in Fashion Marketing.

    University essay from Lunds universitet/Humanekologi

    Author : Mariko Takedomi Karlsson; [2018]
    Keywords : Gender; environment; fashion; marketing; consumption; ecologically unequal exchange.; Social Sciences;

    Abstract : This thesis identifies a trend of fashion brands engaging in feminist and environmental issues through their business strategy in order to sell products to women. More specifically, it explores the relationship between gender and environmentalism in marketing campaigns within the fashion industry. READ MORE