The Current State of Augmented Reality Adoption : A look at emerging technology adoption

Abstract: Augmented reality (AR) has seen a rise in public and corporate interest in recent years and with Apple's announcement of the Vision Pro headset, it is an exciting time to study the technology. The question on many people's minds is if AR is the computing platform of tomorrow or if it is a fad. However, this uncertainty is generally the case for emerging technologies and challenges exist with adoption for it to go from interest to value creator. This research paper explores technology adoption and the current state of Augmented Reality (AR) adoption in a mobile context, by utilizing common innovation frameworks. These frameworks were Diffusion of Innovations, Hype Cycle, and Disruptive Innovations. There seems to be a disparity between the practical and theoretical understanding of technology adoption. Some concepts are misused or unused in practice but well understood in theory and the other way around. This ambiguity and disparity could lead to suboptimal theory development and practical application. The purpose of this paper is to explore emerging technology adoption and to nuance the academic and practical knowledge of technology adoption, by studying the AR. It is important to evolve understanding in this area to decrease resource waste and to increase societal and technological progress. This paper analyzed Google's ARCore data, search topic data, and research publications data and interviewed AR companies to answer the research questions. The results were first that the level of mobile AR adoption is at 40 percent of the total AR mobile market. Secondly, the current interest in AR is 50 to 60 percent compared to the peak interest in 2016 while research isincreasing exponentially. Finally, the study found that the technology is not disruptive to a high degree at the moment.