Interactive Marketing: E-mail - Tomorrow´s Tool for Online Purchases

University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

Author: Theodor Öberg; Marcus Oldby; [2017]

Keywords: Interactive E-mail; Interactiveness; E-mail; Impulse Buying Tendency; IBT;

Abstract: This thesis aims to gain a better understanding of how customers behave with email and spontaneous online shopping and in which degree prospects or customer would be affected by functions in interactive e-mails.

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