The importance of ego or eco? : A quantitative approach to the searched value of consuming socially responsible products: the case of Blumenau, Brazil 

University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

Author: Julia Roos; Ove Robin Granström; [2016]

Keywords: social responsibility; the self; purchase motives; identity; image; welfare development;

Abstract:

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