Sustainability Communication in The Swedish Shoe Industry

University essay from Akademin för textil, teknik och ekonomi

Author: Zhanna Khudyakova; Emma Wennberg; [2015]

Keywords: Sustainability; Sustainability Communication; Clarity; Credibility; Comparability; Transparency; Certifications; Labeling.;

Abstract: Sustainable actions in the footwear industry are growing in importance and sustainability communication has an important role for a changed shoe industry. The sustainability communication must be clear, credible and comparable as well as accessible in order to be communicated successfully.

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