Exploring the feasibility of  Returnable Transport Packaging in the ICT industry : An exploratory study about the drivers, barriers, and enablers of implementing Returnable Transport Packaging in ICT Supply Chains

University essay from Jönköping University/IHH, Företagsekonomi

Abstract: Background: Establishing closed-loop supply chains is essential for the development of a future circular economy. This concept not only applies to the products within the supply chain but also to their packaging. Presently, traditional packaging follows a linear disposal approach, leading to waste production and a heightened environmental impact in numerous supply chains. Consequently, it is critical to examine the factors influencing current decisions on Returnable Transport Packaging (RTP) and to identify factors that can support its adoption while incorporating its context. Purpose: This thesis aims to explore the barriers, drivers, and enablers of the implementation of RTP in the information and communication technology (ICT) industry. Method: In this research, an interpretivist inductive research approach is employed. The study involves conducting qualitative semi-structured interviews across five distinct cases. These interviews are meticulously analyzed following the methodology outlined by Gioia et al. (2013), dividing the findings into 1st order categories, 2nd order themes, and aggregate dimensions. Conclusion: This study provides a comprehensive analysis of the factors influencing the implementation of RTP in the ICT industry. It identifies a majority of barriers over drivers, with 13 barriers across six categories and seven drivers in three categories. These findings emphasize the need for supply chain managers to address challenges such as process and flow control, environmental issues, cost considerations, company priorities, stakeholder pressure, and decision-making. Additionally, the research highlights the importance of environmental benefits, stakeholder pressure, and competitiveness as drivers for RTP adoption. Key factors for effective RTP implementation include infrastructure, technology, human resources, consistent demand, and appropriate stakeholder engagement. The study underlines the critical role of technological context as a supportive element in integrating RTP within various aspects of the supply chain. This research offers valuable insights for managers seeking to balance environmental, economic, and managerial perspectives in implementing RTP in ICT supply chains.

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