The regeneration of vinyl records

University essay from Akademin för ekonomi, samhälle och teknik

Author: Luc Prud'hon; Tom Donker; [2013]

Keywords: Record industry; generation Y; consumer behaviour; need for uniqueness; Sweden; vinyl records;

Abstract: This thesis analyses the factors influencing the purchase of vinyl records by the members of generation Y in Sweden. Two interviews with local stores owners as well as a survey were perfomed in this regard.

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