Valence asymmetry in impression formation

University essay from Högskolan Kristianstad/Institutionen för beteendevetenskap

Author: Montathar Faraon; [2007]

Keywords: ;

Abstract:

Are implicit attitudes as easily formed as explicit attitudes? Fifty-four participants carried out an experiment regarding the behaviors of a fictional protagonist. Attitudes were obtained by the Implicit Association Test (IAT) and by explicit evaluations. The results in the current study showed tendency towards a significant persistence effect for explicit attitudes and a positivity bias effect for implicit attitudes.

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