Fine Art Logistics : How Innovation Creates Niche Market for Third Party Logistics Service Providers

Abstract: Fine art logistics concept is revealed by Innovative third party logistics services. However, fine art logistics concept is quite new topic of current logistics literature and existing resources, acquired knowledge are limited. Furthermore, innovative logistics services, which are provided by third party logistics service providers and their relation with niche market strategy, are not well researched. This study is prepared for making contribution to current logistics literature about fine art logistics and to investigate relation between niche market strategy and innovative third party logistics services. The method used is a qualitative case study at Benice Logistics, a fine art logistics service provider firm, located in Turkey. This study concludes and suggests how, third party logistics service providers should be more innovative for settle new business trend, and how they can create new opportunities and new specialization areas with their innovative services.