How Innovation Culture Drives Growth at Al-Elm

Abstract: Introduction  With great deal of emphasis being placed at a company‘s ability to innovate for its continual survival, and the role the Innovation Cul-ture at a company plays in achieving that innovation, and translating the dream into reality, we set out to study a one such case, Al-Elm Information Security Company, in Riyadh Saudi Arabia, which had achieved phenomenal growth over the last 6 years through innova-tion. Therefore in this thesis will discuss and present the role of In-novation Culture in driving growth, particularly in Al-Elm‘s case, as our case study for this research paper.PurposeThe purpose of this research thesis is to study and analyze the role of innovation culture in Al-Elm Information Security Company‘s con-tinued survival and explosive growth.MethodTo fulfill the purpose of this thesis, we followed qualitative research and conducted semi structured and structured interviews with both open ended and closed ended questions through the means of fae-to-face on site interviews in Riyadh Saudi Arabia where Al-Elm is lo-cated, to collect the empirical data. For this study, we have included only seven interviews out of a total of twelve interviews we con-ducted for the purpose of this research, following purposive sam-pling. In the analysis, we analyzed Al-Elm‘s previous success based on Innovation, its current growth trajectory, as well as future projec-tions based on the Innovation Culture, providing insights based on both the empirical findings as well as literature. We deducted the conclusion that innovation culture is the vital source to keep the company, Al-Elm, continually survive and thrive, and grow fur-ther. Actually innovation culture is embedded in the company system and also is a habit for all the people within the organization. Innovation culture makes employee generate more useful ideas and then put them into practice for the company, which is why company has experienced phenomenal growth and has grown exponentially in terms of revenue and size.