The impact of Colour Psychology on Packaging in the Food Industry: The Case of Chocolate and Yogurt

University essay from Lunds universitet/Företagsekonomiska institutionen

Author: Ida Lucietti; Sophia Petrovská; Yufeng Li; [2023]

Keywords: Colours; psychology; consumer perceptions; food industry; Business and Economics;

Abstract: Product packaging has an impact on consumers' perception of the product and their purchasing decisions. In product packaging, colour is an important design factor. Therefore, this research paper will explore the impact of the colour of packaging on consumers' willingness to buy the product, as well as the consumers' perception of the products in the food industry.

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