Increase Your Employability: Personal Branding on Social Media Networks: A qualitative study on how employers perceive social media actions when screening online profiles

Abstract: Competition on the labour market has never been as tough as it is today. Companies are constantly trying to hire the right personnel and strive to be as efficient as possible. It is more important than ever for people interesting in making a career to understand the essence of personal branding to distinguish themselves from the crowd. The increased use of social media has led to a change in the recruiting process. Employers are now looking for additional information about potential candidates on social media networks, as a
complementary tool to C.V.s and personal statements. People seem to have little
knowledge about the existence of this phenomenon, but this thesis provides a better understanding of how employers perceive social media actions that indicate increased and decreased employability.