Essays about: "Barbie"
Found 4 essays containing the word Barbie.
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1. Nostalgia as a Tool to Revitalize brands: a case study of the Barbie and Super Mario Bros films
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of the study is to explore the relationship between nostalgia, brand perception and brand community, aiming to provide insight in effectively revitalizing through brand extension. Further, we aim to assess whether a shift in brand perception is a prerequisite for brand revitalization. READ MORE
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2. The Ambivalence of #Femvertising : Exploring the meeting between feminism and advertising through the audience lens
University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medierAbstract : This thesis explores the relationship between feminism and advertising from the individual woman's perspective. In-depth qualitative interviews with fourteen Swedish women have been conducted, in which a number of feminist advertisement videos have been viewed and discussed. READ MORE
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3. Am I a Barbie girl? Mattel’s fight for Barbie’s reputation
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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4. Girlhood through film representation : Reconstructing spaces and places for girls
University essay from Stockholms universitet/Barn- och ungdomsvetenskapliga institutionenAbstract : There is a scholar consensus that girls have been marginalized in childhood studies. Taking into account the gender effect in constructing different childhoods for boys and girls this thesis explores the frontiers of girlhood. READ MORE