Essays about: "Fredriksson Anna"

Showing result 1 - 5 of 7 essays containing the words Fredriksson Anna.

  1. 1. The Logic Behind Business Incubation for Creative and Technology-Based Startups : A Study of the Support Provided By Business Incubators to Startups With Different Business Logics

    University essay from Umeå universitet/Företagsekonomi

    Author : Josefine Cassel; Fredriksson Anna; [2021]
    Keywords : Business Incubator; Business Logics; Liability of Smallness; Liability of Newness; Liability of Uniqueness; Networks; Infrastructure; Business Services;

    Abstract : Small businesses are an important part of innovation, competitiveness and economic development. Support systems such as business incubators have emerged with the purpose of helping these startups develop. READ MORE

  3. 2. Temporära platser : ett verktyg för invånare att utveckla sin närmiljö

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : John Lind; Anna Peterson; [2020]
    Keywords : landskapsarkitektur; stadsplanering; medborgardialog; temporära platser; temporär användning; Jubileumsparken; Vänskapstorget;

    Abstract : Temporära platser - alternativ användning av en plats under en begränsad tid - har under senaste åren varit ett sätt för planerare att snabbt tillgodose behovet av mötesplatser i stadens offentliga rum. Den starka urbaniseringen, ökade klyftor och klimatförändringar medför att behovet av inkluderande offentliga miljöer, som alla i staden har tillgång till, ökar. READ MORE

  4. 3. Influencers and followers - partners in crime? : A study of influencers’ usage of a marketing communication strategy to build a relationship with their followers

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Anna Fredriksson; Amanda Sundquist; [2019]
    Keywords : marketing communication strategy; relationship marketing; social media; Instagram; influencer; followers;

    Abstract : Influencer marketing is today a well-known marketing strategy used by many companies and the phenomenon is growing day by day. This is mostly a strategy with the spotlight on how the company can reach their consumers through famous people on social medias, not with focus on what relationship is created between all the parties. READ MORE

  5. 4. Where are you? : A qualitative investigation of self-service technology in the hotel industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Sara Fredriksson; Anna Schmidt; [2019]
    Keywords : self-check-in; SST in the hotel industry; SST customer roles; attitude towards SST; value creation in SST encounters; SST co-production;

    Abstract : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. READ MORE

  6. 5. Solopreneurs in the Digital Economy - Has broadband diffusion implied increased self-employment entry and higher income dispersion among self-employed in incorporated firms in Sweden?

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Anna-Mi Fredriksson; [2017]
    Keywords : Digitalization; Structural change; Self-employment; Broadband;

    Abstract : This thesis empirically investigates the impact of broadband diffusion on self- employment entry and income dispersion of self-employed in incorporated firms. I use firm- level data of self-employed in incorporated firms in Sweden between 2007 and 2012 matched with broadband data for the share of population with fiber-connected broadband access at the municipal level. READ MORE