Essays about: "Managerial intention"

Showing result 1 - 5 of 46 essays containing the words Managerial intention.

1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Moa Lind; Malin Morup; [2024-02-12]
   Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

3. 2. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Fahad Ayub; Buddika Mantilake; [2024]
   Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

4. 3. Implementing CSR in Fashion Companies: Increasing Green Trust During the Transformation Process Towards Sustainable Development : An Exploratory Analysis on the Influencing Factors of Green Trust in the Fashion Sector

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Janika Förnges; Britta Sieling; [2023]
   Keywords : transformation process towards sustainable development; sustainable development in the fashion industry; green trust on the consumer side; strategic CSR; organizational change;

   Abstract : Purpose – The purpose of this paper is to gain insights into consumer behavior to provide managerial implications on what fashion companies need to do to increase green trust during the transformation process towards sustainable development in order to increase green purchase intention. Two sub-research questions are raised to answer the main research question all- encompassing in the end. READ MORE

5. 4. Implications for Management Control in the Transition towards Hybrid Work - A Case Study of a Professional Service Firm

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nils Arthursson; Sergi Rodríguez I Rovira; [2023]
   Keywords : Management control; Managerial intention; Professional service firm; Remote work; Hybrid work; Business and Economics;

   Abstract : Purpose: The aim of this thesis is to explore the transition towards a hybrid work model and the implications it may have on the use and adaptation of management control within PSFs. The purpose is further to highlight the reasons behind the adaptations of MCS. READ MORE

6. 5. Managing Reduced Working Hours: Managerial Practices and Strategies : A qualitative multiple case study about managerial practices when implementing Reduced Working Hours

   University essay from Jönköping University

   Author : Tom Karmfalk; Marcus Ekermann; [2023]
   Keywords : Reduced Working Hours; Work-life Balance; Manager; Managerial Innovation; Change Management; Procedures; Practices;

   Abstract : Background: The average hours per week of full-time employees have decreased since 1870, however, stayed at 40 hours per week for a long time. Now, in the early 21st century, there is a new interest of lowering the weekly hours even more. READ MORE