Essays about: "NPO."

Showing result 21 - 25 of 38 essays containing the word NPO..

  1. 21. Value Creation in Cross-Sector Collaborations : A comparative case study of Swedish collaborations

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Oscar Backlund; Emelie Stark; Simon Ekelin; [2015]
    Keywords : cross-sector collaborations value creation;

    Abstract : Background Achieving an environmentally, socially, and economically sustainable development is today a key aspect in many businesses. Accordingly, cross-sector collaborations between businesses and NPOs have on an increasing scale been considered a powerful and unavoidable tool for creating environmental, social, and economical value simultaneously. READ MORE

  3. 22. Internal branding : Within a Swedish non-profit organization

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Lisa Diep; Amanda Stedt; [2015]
    Keywords : internal brand; brand attitude; internal brand communication; external brand communication; training; brand leadership; work environment; non-profit organizations;

    Abstract : The aid sector has receive a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. READ MORE

  4. 23. Internal branding : Within a Swedish non-profit organization

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Lisa Diep; Amanda Stedt; [2015]
    Keywords : internal brand; brand attitude; internal brand communication; external brand communication; training; brand leadership; work environment; and non-profit organizations;

    Abstract : The aid sector has received a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. READ MORE

  5. 24. Cause-related Marketing : A qualitative study into Millennials’ perception

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Malin Beckmann; Florentine Noll; [2015]
    Keywords : Millennials; cause-related marketing; perception;

    Abstract : Background: Consumers in today’s market place request companies to take on responsibility and to act as good citizens. In this sense, cause-related marketing (CM) is a campaign format whereby a company promises to donate a specific amount to a non-profit organization (NPO) or cause in response to every CM-labeled product purchased by the consumer. READ MORE

  6. 25. Entrepreneurial Marketing : A Descriptive Study of Swedish Charitable Organizations

    University essay from Umeå universitet/Företagsekonomi

    Author : Crystal Holmes; Karin Jorlöv; [2015]
    Keywords : charitable organization; entrepreneurial marketing; entrepreneurship; innovative marketing; marketing; non-profit; not-for-profit; NPO; social enterprise; social entrepreneurship; opportunity-driven; proactiveness; innovativeness; calculated risk; value creation; sponsor intensity; resource leveraging.; entreprenöriell marknadsföring; välgörenhetsorganisation; marknadsföring; entreprenörskap; innovativ marknadsföring; sociala verksamheter; sponsorer; frivillighetsorganisationer; entreprenör;

    Abstract : This Sweden-based thesis provides insights into the way in which charitable organizations can use entrepreneurial marketing (EM). This has been made possible with a descriptive, qualitative study with structured interviews with 7 representatives from charitable organizations with diverse causes. READ MORE