Essays about: "companies and consumers"

Showing result 1 - 5 of 1151 essays containing the words companies and consumers.

1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Moa Lind; Malin Morup; [2024-02-12]
   Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

3. 2. Corporate Commitments and Human Capabilities : A Thematic Analysis of Corporate Social Responsibility in the Tanzanian Sisal Industry using Nussbaum's Capabilities Approach.

   University essay from Linnéuniversitetet/Institutionen för samhällsstudier (SS)

   Author : Lukas Nylander; [2024]
   Keywords : CSR; Sisal; Capabilities; Sustainability;

   Abstract : Corporate Social Responsibility (CSR) is an increasingly important aspect of a company’s image and has provided profitability by appealing to consumers. The Tanzanian sisal value chain provides an interesting case where newly established companies have the ability to incorporate CSR in their everyday work and create a sustainable environment where social and environmental aspects of responsibility are undertaken. READ MORE

4. 3. Peak Load Shaving Strategies of an Office Building : A Case Study at AirSon

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Azin Farzam; [2024]
   Keywords : Shifting Peak Load; Electricity Reduction; Measuring Peak Load; Electricity Efficiency; Building Management System; Electricity Consumption.;

   Abstract : Introduction: The global demand for renewable energy is expected to grow annually due to rising electricity consumption and economic and regulatory incentives. Efficient consumption and management of electricity consumption can support this trend (shifting from fossil resources to renewable resources) and benefit companies economically by reducing peak loads, reducing subscription costs, and protecting companies' power systems and networks. READ MORE

5. 4. Consumer’s intentions vs behaviors regarding sustainability: A Study performed in Sweden

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Arjumand Akbar; Leen Khatib; [2024]
   Keywords : ;

   Abstract : The research examines the different factors that affect the consumer's purchase decisions regarding sustainable products, it investigates the factors that cause the gap between their intentions and actual action taken regarding sustainability. In addition, this research delves into the nuanced interplay of individual attitudes, social expectations, and environmental awareness. READ MORE

6. 5. Ecological Fashion Perspectives of the Green Generation: Examining Gen Z and Millennial attitudes towards the Swedish fashion industry's efforts to reduce emissions of greenhouse gases

   University essay from Göteborgs universitet/Institutionen för globala studier

   Author : Amanda Håkansson; [2023-10-18]
   Keywords : sustainable development; fashion industry; environmental discourses; greenhouse gas emissions; attitudes;

   Abstract : This paper seeks to examine how young Swedish consumers appurtenant to Generation Z and the Millennial generation perceive the effort made by four leading Swedish fashion companies H&M, Lindex, Kappahl, and Gina Tricot to reduce their emissions of greenhouse gases. Further, it explores the general attitudes that these generations hold toward the Swedish Fashion Industry’s approach to sustainable dev elopment. READ MORE