Essays about: "effect advertisement"

Showing result 1 - 5 of 71 essays containing the words effect advertisement.

  1. 1. Understanding the Relationship between Individuals’ Emotional Response and Environmental Protection Intentions : A Quantitative Research in the Context of Public Service Advertisements

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Ziyi Zhang; Yaxin Xue; [2023]
    Keywords : Emotions; Positive emotional response; Negative emotional response; Intention; Public service advertisement PSA ; Message framing; Environment Protection;

    Abstract : Background: The protection of the environment requires everyone in this world to act together. If more individuals have the intention to protect the environment, then more individuals and a higher probability of taking action to protect the environment. READ MORE

  3. 2. Consumer Perception of Sustainability : A cross-cultural study of green advertisement in the automobile industry between Japanese and Swedish consumers.

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Vanessa Nagaoka; [2023]
    Keywords : Green advertisement; consumer perception; intercultural communication; automobile industry; sustainability awareness; Grön reklam; konsumentuppfattning; interkulturell kommunikation; bilindustrin; hållbarhetsmedvetenhet;

    Abstract : As sustainability becomes a pressing issue, companies are increasingly adopting green advertising strategies to promote their products and increase consumer awareness. However, the effectiveness of these advertisements across different cultural backgrounds are often overlooked. READ MORE

  4. 3. Meme marketing’s effect on brand recall and sharing intention

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : William Fryklund; Erik Stenlund; [2023]
    Keywords : Meme marketing; brand recall; sharing intention;

    Abstract : Memes are a popular phenomenon in internet culture, despite this fact, meme marketing has not received a lot of attention within the field of marketing research. Therefore, this thesis studies the effect meme marketing has on brand recall and sharing intention using a meme template with an unknown brand. READ MORE

  5. 4. Winning Over Listeners with Podcast Advertising : Exploring the Podcast Audience’s Perception of Commercial Messages in Podcasts and the Role of Podcast Hosts

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Tamara Bonk; Marie Sophie Kubinski; [2023]
    Keywords : Podcasts; Podcast Advertising; Podcast Host; Celebrity Endorsement;

    Abstract : Background: Podcasts are an emerging medium with a steadily growing audience, which is particularly popular among younger generations. This makes them a promising advertising tool that companies can use to reach potential target groups. Therefore, it is crucial to understand how to successfully reach the audience through podcast advertising. READ MORE

  6. 5. We are an Equal Opportunity Employer: The Use of Diversity Signals in Online Job Advertisements and Its Effect on Application Behaviors

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Hanh Lai Ho My; [2023]
    Keywords : job advertisement; diversity; signaling theory; employer branding; linkedin;

    Abstract : To attract talent and build a competitive advantage over competitors in the labor market, organizations may use pro-diversity statements in recruitment messages to portray themselves as being committed to diversity in the workplace. However, the benefits of this practice in terms of increasing the quantity of the applicant pool remain contested. READ MORE