Essays about: "image of sports"

Showing result 16 - 20 of 45 essays containing the words image of sports.

  1. 16. FIFA and the corporate players

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alice D'Angelo; Jacqueline Alair Soares; [2020]
    Keywords : FIFA; Crisis Communication; Marketing; Sponsorship; Brand Equity;

    Abstract : Private capital has become an increasingly important factor in the globalized football economy. The relationship between a sponsored entity and its sponsor is still relatively unexplored within marketing. READ MORE

  3. 17. Cristiano Ronaldwho?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Christopher Kewenter; Victor Grundén; Isak Söderlund Schulz; [2020]
    Keywords : Esport; Esports athletes; esport fans; athlete branding; sports marketing; Business and Economics;

    Abstract : Titel: Cristiano Ronaldwho? En kvalitativ studie om esportatleter, de nya sportstjärnorna Seminariedatum: 2020-06-04 Ämne/kurs: FEKH29, Examensarbete kandidatnivå i marknadsföring, 15 högskolepoäng Författare: Victor Grundén, Christopher Kewenter och Isak Söderlund Schulz Handledare: Peter Svensson Fem nyckelord: Esport, esportatleter, esportfans, athlete branding och sports marketing Syfte: Huvudsyftet är att undersöka eventuella modifikationer och tillägg gällande den mest vedertagna athlete branding modellen inom traditionell sport. Detta uppnås genom två delsyften: (1) Undersökning av särdrag gällande esportatleter & deras fans, (2) undersökning av särdrag gällande esport. READ MORE

  4. 18. Comparison of Player Tracking-by-Detection Algorithms in Football Videos

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Suping Shi; [2020]
    Keywords : ;

    Abstract : In recent years, increasing demands on sports analytics have triggered growing research interest in automatic player tracking-by-detection approaches. Two prominent branches in this area are Convolutional Neural Network (CNN)-based visual object detectors and histogram-based detectors. READ MORE

  5. 19. Real Time Gym Activity Detection using Monocular RGB Camera

    University essay from Högskolan i Halmstad/Akademin för informationsteknologi

    Author : Mohammad Samer Alshatta; [2020]
    Keywords : ActivityDetection; RNN; GymActionDetection; PoseBasedActionDetection; DeepLearning; SkeletonBasedOnlineActionDetection;

    Abstract : Action detection is an attractive area for researchers in computer vision, healthcare, physiotherapy, psychology, and others. Intensive work has been done in this area due to its wide range of applications such as security surveillance, video tagging, Human-Computer Interaction (HCI), robotics, medical diagnosis, sports analysis, interactive gaming, and many others. READ MORE

  6. 20. Sports sponsorship in Poland: A comparative study of companies’ sponsorship processes

    University essay from Malmö universitet/Fakulteten för lärande och samhälle (LS)

    Author : Dorota Celczynska; [2020]
    Keywords : Sponsorship; Sports event; Poland; Decision-making; Exchange process;

    Abstract : Sports sponsorship has become a global and multi-billion dollar business. It is an integral part of the company's marketing strategy and viewed as a highly effective form of advertising. READ MORE