Essays about: "online marketing dissertation"

Found 3 essays containing the words online marketing dissertation.

  1. 1. The Confusion of Content Marketing : a study to clarify the key dimensions of content marketing

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Amanda Claesson; Albin Jonsson; [2017]
    Keywords : Content marketing; marketing strategies; digital marketing; online marketing; branded content;

    Abstract : Content marketing is a popular marketing strategy, which has increased significantly during the last years. The term content marketing is new but companies have been working with parts of the strategy for decades. The new digital era changed the communication from a one-way to a two-way communica- tion. READ MORE

  3. 2. IMPACT OF SOCIAL-MEDIA USE ON BRAND EQUITY OF MAGAZINE BRANDS : A Qualitative Study of Vogue Turkey

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Rana Babac; [2011]
    Keywords : Brand Equity; Equity; Social Media; Facebook; Media; Magazines; Vogue;

    Abstract : This dissertation examines the impact of social media use on the brand equity of magazine brands. Building on an integrative model, which brings together classical theories of brand management and the frontiers of research in social media, this study examines one of the first magazines to incorporate social media in its marketing strategy. READ MORE

  4. 3. How Internet Marketing Tools Influence Customer Relationship Management : An analysis based on webinar

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Wenqin Chen; Lu Bai; [2010]
    Keywords : Internet marketing Tools; Customer Relationship Management; Commitment; Satisfaction; Trust; Webinar; Multiple method;

    Abstract : The purpose of this dissertation is to present how online marketing tools influence customer relationship management (CRM) in a Business to Business (B to B) company. After reviewing the relevant theories, a frame of reference for client relations through the internet is selected from the research of Bauer et al (2002). READ MORE