Essays about: "problems in marketing of service"

Showing result 11 - 15 of 31 essays containing the words problems in marketing of service.

  1. 11. Selling Services : Marketing the Intangible

    University essay from KTH/Industriell ekonomi och organisation (Avd.)

    Author : Mohammed Samirul Karim; Alexander Strzelecki; [2012]
    Keywords : Service marketing; Intangibility; MBT;

    Abstract : The feature of service intangibility is one of the most prominent, albeit controversial, problems in service marketing. Service providing firms have been trying to find ways to ‘tangibilize’ their service offerings in order to assist the potential customers to better understand the benefits and qualities of their services. READ MORE

  3. 12. New Service Development : of SMS-lending companies in Sweden

    University essay from Ekonomihögskolan, ELNU

    Author : Henrik Wapner; Juan Calcerrada; [2011]
    Keywords : innovation; new service development; barriers; SMS-lending; Sweden;

    Abstract : Master Thesis Linnaeus University, School of Business and Economics, Växjö, Sweden Authors: Juan Calcerrada, Henrik Wapner Tutor: Sarah Philipson Title: New service development of SMS-lending companies in Sweden Introduction: Many customers started to get into debt from taking sms-loans during the last years with the news being highlighted in media frequently. After the financial crisis in 2008, new laws & regulations were imposed on the sms-lending companies. READ MORE

  4. 13. Relationship in Travel Agency: A case of Chinese International Travel Service

    University essay from Ekonomihögskolan, ELNU

    Author : Yingying Guo; Kai Sun; [2011]
    Keywords : ;

    Abstract : Bachelor Thesis, School of Management and Economics, Växjö University, 2FE10E Strategic Marketing, spring 2011 Authors: Guo Yingyiung, Sun Kai  Tutor: Viktorija Kalonaityte Examiner: Åsa Devine Title – Relationship in Travel Agency Background –With the social and economic development and people's living standards, travel service become a popular leisure time has come. Travel agencies are very sensitive services company because the customer wants the high quality of services to enjoy their travel. READ MORE

  5. 14. Can Sustainability be a way of doing business? : The case of Cooperative group (UK)

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Imran Bashir; Muhammad Sabir Shah; [2011]
    Keywords : sustainability; Corporate Social Responsibilty; CSR; ethical business; Cooperative group;

    Abstract : This study is about Corporate Social Responsibility (CSR) strategy, sustainable thinking and practices at the Co-operative. The main focus had been the Food store of Co-op. The practices are assessed to see whether Co-op is doing business activities based on the pillars of ethical code of conduct that they have publically reported. READ MORE

  6. 15. Electronic Commerce : -In Customer Service We Trust

    University essay from Ekonomihögskolan, ELNU

    Author : Markus Svensson; Viktor Petersson; [2011]
    Keywords : customer service; customer service online; E-commerce; electronic-commerce; trust; trust online.;

    Abstract : Master Thesis in Business Administration and Marketing, School of Economics at Linnæus University, 4FE02E, Spring 2011  Authors: Viktor Petersson and Markus Svensson  Tutor: Åsa Devine  Examiner: Sarah Philipsson  Title: Electronic Commerce - In Customer Service We Trust  Background: Technological innovations have changed the business environment, and using E-commerce has increased in importance over the last decade. Two aspects that have been discussed within E-commerce are the possibilities and concerns of offering customer service and communicate trust towards customers. READ MORE