Essays about: "problems in marketing of service"

Showing result 21 - 25 of 31 essays containing the words problems in marketing of service.

  1. 21. Services marketing in a cross cultural environment : the case of Brazil

    University essay from Institutionen för ekonomi

    Author : Philip Hachmeister; Andrian Satrio; [2009]
    Keywords : international services marketing; adaptation; standardisation;

    Abstract :    ABSTRACT   Aim: Despite the domestic and international importance of services the research about the internationalization of services it is limited. Compared to products, services differ in nature. READ MORE

  3. 22. The Freedom to Provide Services and the Right to Establishment -V- The Right to Strike

    University essay from Lunds universitet/Juridiska institutionen

    Author : Thomas Welin; [2009]
    Keywords : EG-rätt; Law and Political Science;

    Abstract : The purpose of this thesis is to describe and analyse the problems surrounding the conflict between fundamental rights and common market freedoms, as they appear in the Laval and Viking judgements. The overall question that this work intends to answer is when a collective action undertaken by trade unions of a Member State for curbing the freedom of an undertaking to enter the market of another Member State is legitimate or illegitimate under Community law. READ MORE

  4. 23. Opening the gates to Sweden : A case study of the development of a marketing project for a non-profit association

    University essay from Handelshögskolan vid Umeå universitet

    Author : Pamela Holler Sotomayor; [2009]
    Keywords : marketing non-profits;

    Abstract : In today’s competitive business world, marketing is no longer considered a radical approach for the needs of public and non-profit organizations. The change in organizational need has led to rapidly broadened and deepened applications and marketing is nowadays seen as a management tool forsuccess. READ MORE

  5. 24. Strategies Used By Logistics Firms To Minimize Costs And Maximize Services : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Kenneth Ebi-Ndie; [2009]
    Keywords : Logistics; Customer Service; Order Processing; Distribution; Channel Designs; Terminals; Storage and Handling of Inventory; Material Handling Devices.;

    Abstract : Aim: More and more organizations worldwide want to develop products for global markets. At the same time, they need to make their products available in the global market to be competitive. One of today's trends to solve this problem of making products in the global market is by involving logistics to manage complex distribution requirements. READ MORE

  6. 25. Moving from Practice toward Science : Defining Go-To-Market model and setting it up to turn potential into profit

    University essay from Handelshögskolan vid Umeå universitet

    Author : Mauritz Börjeson; Andreas Pettersson; [2009]
    Keywords : ;

    Abstract : Firms are today struggling with setting up successful go-to-market models. Go-to-market (GMT)expenses are reported to be a considerable part of company spending, but in many cases withoutyielding enough return. This case study investigated the concept of go-to-market models and howcompanies successfully can set it up to turn potential into profit. READ MORE