Essays about: "the Swedish self-image"

Showing result 16 - 20 of 26 essays containing the words the Swedish self-image.

  1. 16. Willingness to pay for fair trade coffee - the impact of conformity on ethical consumption

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Ylva Wahlstedt; Rebecka Lindholm; [2016]
    Keywords : Fairtrade; conjoint analysis; behavioral economics; willingness to pay; conformity; Business and Economics;

    Abstract : In this study the willingness to pay and conformity-seeking behaviour of Swedish consumers when purchasing fair trade coffee were examined. It was conducted through a conjoint analysis on data collected from two different questionnaires; one that presented objective information on fair trade, and one that linked fair trade to aspirational cues. READ MORE

  3. 17. The Good, the Bad & the Ugly. The strategic usage of characters within storytelling

    University essay from Göteborgs universitet/Graduate School

    Author : Lina Malmberg; Maria Ågren; [2015-07-08]
    Keywords : Storytelling; Characters; Strategy; Branding; Brand building;

    Abstract : ABSTRACT Purpose: This study examines how ad/communication bureaus of storytelling view and work with characters in their storytelling, and what strategic considerations they take to this. The aim of this study is to highlight problems and contribute with insights, for how and why characters can be used when applying storytelling for the purpose of building a strong brand. READ MORE

  4. 18. Branding Swedish Business Schools : A qualitative study on how Customer-based brand equity creates value for a Swedish Business School's Brand

    University essay from Umeå universitet/Företagsekonomi

    Author : Isabella Simeoni; Matilda Näsman; [2015]
    Keywords : Branding; Business School; CBBE;

    Abstract : In this current day and age, developing brands is increasingly important. Universities have started to realise the potential benefits that exists from having a strong brand and have therefore started to invest resources in branding. Even though research within this field is present, not much have been conducted on the Swedish market. READ MORE

  5. 19. Var är gräset grönast?

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Christer Fredriksson; [2015]
    Keywords : länsbyte; argumentationsanalys; borgerlig offentlighet;

    Abstract : För ett gammalt system uppbyggt under tiden för industrisamhället så kan anpassningen till utmaningarna som presenteras av det moderna samhället bli svår. För att det svenska välfärdssamhället skall kunna upprätthålla samma kvalitet så behöver det anpassas till det rådande förutsättningar som presenteras av det moderna samhället. READ MORE

  6. 20. Cultural Integration in the European Union - and the future of Sweden's past in Europe

    University essay from Lunds universitet/Europastudier

    Author : Natali Isaksson; [2014]
    Keywords : Cultural integration; identity politics; EU; The European Heritage Label; the Swedish self-image; Europeanisation; Cultural Sciences;

    Abstract : Cultural integration has been recognized as an inevitable feature in the making of a coherent European Union, and for further approval of systematic integration. The initial cultural policy of the Union was based on normative assumptions and essentialist views on a European civilization. READ MORE