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Found 2 essays matching the above criteria.

1. 1. Corruption - A discursive analysis of a political scandal.

   University essay from Lunds universitet/Statsvetenskapliga institutionen

   Author : Åsa Göransson; [2007]
   Keywords : Discursive analysis; Italy; Corruption; Meaning; Political and administrative sciences; Statsvetenskap; förvaltningskunskap; Law and Political Science;

   Abstract : With the use of a discursive analysis political documents of the Italian socialist leader, Bettino Craxi, will come to the attention of this study. The theoretical framework and structure of the work, is based on the conviction that social processes, such as social behavior and language should be understood within their context. READ MORE

3. 2. A study to indicate the importance of brand awareness in brand choice - A cultural perspective

   University essay from Institutionen för ekonomi

   Author : Hanna Bornmark; Åsa Göransson; Christina Svensson; [2006]
   Keywords : ;

   Abstract : According to theory, consumers choose a brand they recognise, before an unfamiliar brand in an unknown environment. If the consumers do not choose according to theories, what are the factors that have a greater affect on the buying behaviour? There is not so much research about the effect of brand awareness on brand choice, which is why this subject was investigated. READ MORE