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Found 2 essays matching the above criteria.

1. 1. Resources influencing the growth of a firm at different stages: A qualitative study of Vietnamese SMEs in the IT Sector

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Maiful Begum; Dang Hong Thai; [2020]
   Keywords : SME; IT sector; Growth; Growth Stages; Resources;

   Abstract : This research aims to identify the key resources influencing the growth of IT-based SMEs in Vietnam in 5 different growth stages which were developed by Churchill and Lewis (1983); and we also demonstrated the process how such key resources are created, acquired, accumulated and exploited for the growth accordingly. We interviewed 4 founding members of 4 companies to collect the primary data and used some internet sources for secondary data. READ MORE

3. 2. Impact of Customer Relationship Management on Product Innovation Process

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Yelin Li; Thu Sang Nguyen Thi; [2012]
   Keywords : customer relationship management CRM ; product innovation;

   Abstract : In marketing, the common view is that customer relationships enhance innovativeness. Regularly it involves doing something new or different in response to market conditions. However, previous studies have not addressed how customer relationship management (CRM) plays its role in product innovation process. READ MORE